How Holly Cleaners Uses Privy to Easily Distribute Offers & Acquire New Customers

Holly Cleaners is a multi-location dry cleaning company based in Massachusetts.  They use Privy to help acquire new customers and get their existing client base to try different services.  

Acquiring New Customers

Through Privy, Holly Cleaners is able to distribute offers to their website without touching code or even contacting their IT department. As you can see below, Holly published an offer for 20% off dry cleaning on their website with a slick, beautiful design:

Holly Cleaners publishes promotions to their website with one click of a button.

Holly Cleaners publishes promotions to their website with one click of a button.

They restricted this offer to first-time customers only, ensuring that only people new to the business can take advantage of this special deal.

Cross-Selling Existing Customers

Holly Cleaners had previously been distributing print coupons to their existing customers, but had no way easy of measuring the effectiveness of those print coupons.

In the Privy dashboard, Holly Cleaners can see exactly where consumers signed up for each offer online.

In the Privy dashboard, Holly Cleaners can see exactly where consumers signed up for each offer online.

With Privy, Holly can easily distribute any coupon online in a way that gets measured and reported in real time.  Holly is able to track how many consumers click to view their promotion and, most importantly, they can track how many consumers sign up for that promotion and how many of them actually spend money in-store, so they can understand exactly the ROI of any given promotion:

Holy SH%T: The Real Life Impact of Social Media

So, in the restaurant business, it's sometimes easy to take for granted what impact marketing has, especially digital marketing. Many people see modern marketers as people who hide behind dashboards and charts. But, alas, those dashboards and charts demonstrate EXACTLY what the ultimate goal of marketing is: more customers.

After our post yesterday, our client from Chicken n Rice guys asked us to publish this picture.

On the left, their 1 day campaign performance. On the right, their real world results.

On the left, their 1 day campaign performance. On the right, their real world results.

Nothing beats seeing the real world proof of your work.

Thanks and kudos, Chicken and Rice Guys.

Social Media Powers Huge Grand Opening

Chicken N Rice Guys is fast-growing fleet of food trucks in the Boston area who totally get social. They wanted to test a new location in Cambridge and needed to drive additional traffic there to make their sales a success. Their strategy paid off huge.

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First, they wanted to see if running a high margin, low value promotion would be effective. They tested giving away a free snack size order.

Then, they posted on social media and told their followers that it would be valid if their Facebook post hit 100 likes. Interestingly, they didn't have a way to block that, but look at what their customers did anyways.

The results of the campaign were awesome: in just 2 days of publishing, they collected 72 new email addresses and had a 65.8% redemption rate on their campaign...ALL from social media.

Needless to say, they will be returning to that location again.

To learn more about Privy can help you leverage social to drive in-store sales, sign up for a Free demo.

9AM Is The Worst Time for Consumer Engagement

Ever wondered when the best time to reach out to your customers is? Privy is here with all of the answers. It turns out that right when someone gets to work is the worst time to talk to them. 

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This shouldn't be that surprising. Most people are rushing in the morning and aren't thinking about engaging with a brand. What's interesting though, is that mid-afternoon is when people get very interested in connecting with brands.

What time of day is most successful for your marketing messages? To get answers like these about your organization, sign up for a demo of Privy.

How To Effectively Boost A Facebook Post

Our data has shown recently that Facebook seriously restricts how many of your fans see any of your content. In general, only 5%-10% of your Facebook Fans see any given post. Sometimes, you want more people to see a post and Facebook allows you to pay to boost any post to more people. Here's what you need to do to spend that money efficiently and prove your ROI:

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1. Click 'Boost Post'
Every single post on your Facebook page now has the option to be boosted. To take action, click on the blue button on the bottom right corner of the post.

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2. Choose Your Targeting
We recommend selecting a targeted audience so you can focus on people who are mostly either unaware of your brand or not deeply connected. If you do choose a targeted audience, make sure to choose a tight target (e.g. specific cities, specific age ranges, etc.). There are a ton of reasons to target people who are familiar with your brand and we'll leave that decision to you.

3. Choose Your Schedule
Facebook automatically sets you to a price that is higher than their minimum. Don't be fooled! You can choose any amount you want. Another sneaky trick is that Facebook defaults your boost to just 1 day. To spread your boosted post over multiple days, click the drop down and choose any number of days. This way, you can spend $30 to last across 6 days instead of blowing your whole budget right away.

Go test for yourself! Boosting Facebook posts are cheap and easy. But, DON'T FORGET TO MEASURE! Before you boost a post, make sure to note how many Facebook Fans you have before you start so you can see your improvement. Of course, you can find all of that information in your Insights section, too.

If you want to learn how to see if a boosted post drove in-store sales, chat with a Privy specialist for a FREE 30 minute strategy session. Click here to sign up.

Grow Your Database by 180% in 7 Months

Stone Hearth Pizza wanted to collect data on new customers and drive them in-store.  They used Privy to publish monthly specials on their website which only new customers could sign up for. 

Stone Hearth Pizza dynamically publishes promotions to their website with one click of a button.

Stone Hearth Pizza dynamically publishes promotions to their website with one click of a button.

Each month, they published a new special that they had planned earlier that year. Some of their promotions include Free Order of Parmesan Bread with the purchase of an entree, Half Price Pizza and $2 Off Any Pizza.

By publishing a promotion only to their website and restricting who could sign up for it to new customers only, Stone Hearth could limit their promotional exposure while also driving in-store sales. In just 7 months, they grew their database by 180%. 

Their database of new customers only grew by 180% in just 7 months and their website drove 72% of all sign ups.

Their database of new customers only grew by 180% in just 7 months and their website drove 72% of all sign ups.

Of the hundreds of incremental transactions they drove, 72% came directly from their website. 

What percentage of your contact growth comes from your website? How many incremental transactions from new customers did you get in the last 7 months? To see how brands like Stone Hearth Pizza use Privy to get answers to these questions and more, sign up to get a demo.

Email Is Best For Driving Repeat Visits

We've learned a lot about the best way to drive in-store sales from online marketing. Ultimately, you need to use many diverse channels to win new customers and targeted emails to drive sales. 

You can see that many brands have used many different channels to acquire first-time customers. 

A Brand's website has proven to be the most effective source of new customers.

A Brand's website has proven to be the most effective source of new customers.

But for driving repeat visits, nothing beats email.

72.3% of repeat customer visits driven through Privy came from email marketing.

72.3% of repeat customer visits driven through Privy came from email marketing.

The trick, though, is making sure you aren't sending generic emails to everyone. To learn how organizations like yours use Privy to send more targeted messaging and drive more repeat sales, sign up to get a demo.

How To Easily Build A Marketing Funnel

Smartypants W. Edwards Deming

Smartypants W. Edwards Deming

W. Edwards Deming said "you cannot improve what you do not measure." For us marketers, it's important for us to identify what our ultimate goal is by defining a marketing objective, then measure how well we're accomplishing that goal. Measuring our performance allows us to improve.

The challenge is that there may be a few steps between the marketing activities we take and the business outcome we want. For example, we might want to increase sales at a restaurant, so we might send an email blast with a promotion in it telling people to come visit our restaurant. How can we tell that the the email blast was effective and, if it was, how can we tell what the return on our investment was?

The answer is to build a marketing funnel - a marketing funnel is the series of actions or steps that a customer takes to link your marketing activity (email blast) with your desired marketing objective (sales). In the case of an email blast, a funnel might be:

Open Email > Read Email > Print Promotion > Come to Store > Redeem Promotion

Campaigns run with Privy have a clear, measurable funnel.

Campaigns run with Privy have a clear, measurable funnel.

A general rule is to keep your marketing funnel as short as possible because the longer the funnel, the fewer number of people who will actually complete it. So, a marketer's goal when creating a funnel should be to make only a few steps and make sure you can measure each one to understand how well your plan performed.

At Privy, we LOVE marketing funnels...in fact, any promotional campaign that a brand runs with us automatically has a funnel attached to it that helps marketers improve each campaign and remarket to customers for free.

Do you plan out your marketing funnels? Are you able to measure every step? If not, sign up to get a demo on how Privy can help you automatically build, measure and improve your funnels.