Privy Widget Update: Convert More Website Traffic

We just added a new feature to our beta designed to help you convert even more of those high-intent website visitors.

Now, you can set your website widget to automatically open up after a set period of time.  When you are editing a campaign, just click on Customize Website Widget:

After you click on a widget tab style that you like, you'll notice that there are two new fields: Automatic Show and Set Delay (Seconds).  Just check the box to enable the timer and then select how long you want to wait until it automatically opens:

Just another way to make it easy for you to grab the attention of your website visitors and turn them into long time, loyal email subscribers.

How Tupelo Honey Cafe Captures Email Addresses In-Store With an iPad [Privy Case Study]

We always love hearing about customers using our core product in a creative way.

Christin Prince, SVP of Marketing at Tupelo Honey Cafe, came up with an idea that helped them collect new email addresses while guests were at the restaurant and helped them drive repeat visits.

Christin created a link to their Privy campaign and kept it open on a tab in the browser of an iPad at the restaurant.  The result? 587 new email addresses and 328 customers who came back and spent at least $10 on their next visit.

In channels outside the four walls, Christin has used Privy to add more than 2,000 emails to her database in just her first few months of using the platform. Not a bad start!

It is great to get people into the store but if you don’t have a a way to contact them again you can’t increase frequency, brand affinity or word-of-mouth. If they just had a great experience it’s the best time to get them to sign-up to hear from you again.
— Christin Prince, SVP of Marketing, Tupelo Honey Cafe
Photo courtesy of Tupelo Honey Cafe on Facebook https://www.facebook.com/tupelohoneycafe

Photo courtesy of Tupelo Honey Cafe on Facebook https://www.facebook.com/tupelohoneycafe

Grow your email list with website widgets and mobile landing pages from Privy. Sign up free at privy.com/beta

Fuel Your Email List Growth with Privy and AWeber

AWeber users rejoice! In addition to MailChimp and Constant Contact, you can now connect Privy to your AWeber account, allowing you to easily sync contacts between the two.

After you login to your Privy account, click on My Account > Settings and then select Linked Accounts

Click on the AWeber icon and then you will be prompted to enter your AWeber credentials to connect your accounts

Once you've connected your account, you will be able to export contacts right to your AWeber account.  Just go to your campaign and click on Contacts:

Select AWeber, the list that you want to send your contacts to, hit export and your contacts will be synced right to that list:

Grow your email list with website widgets and mobile landing pages from Privy. Sign up free at privy.com/beta

 

 

 

How Fresh Cut Fries Led To 900 New Email Addresses for Old Carolina Barbecue [Privy Case Study]

Old Carolina Barbecue company is a ten location concept in Ohio.  Known for their sauce, ribs and pulled pork, OCBBQ has been named one of the 10 Best Barbecue Chains in America.  One of their big initiatives in 2014 was to grow their email database so they could start building better relationships with customers outside of their delicious experience in-store.  

Photo credit: Old Carolina Barbecue Company http://oldcarolina.com/

Photo credit: Old Carolina Barbecue Company http://oldcarolina.com/

Over the course of 30 days, they were able to add over 900 new email addresses to their list, and there are two specific reasons why:

1. There was a clear and compelling offer.  Too many times, we see campaigns that are long and confusing with a lot of fine print and restrictions.  Old Carolina kept it super simple and made this a no-brainer for any consumer.  It doesn't get much more straight forward than a free order of fresh-cut fries with any purchase.

offer

2. They distributed the campaign across multiple channels.  Colleen Porter, Old Carolina's Marketing Manager, understood that their customers don't just hang out in one place online.  They needed to reach people wherever they are, and all it took was a few dollars on Facebook Ads, scheduling a handful of Twitter and Facebook posts, and getting the offer up on oldcarolina.com. And with Privy, Colleen was able to understand which channels worked and which ones didn't. That meant she could tweak things as she went and know exactly where to start for their next campaign, taking some of guess work out of marketing.

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Learn more about how brands like Old Carolina Barbecue are using Privy to grow their email list from anywhere online.  Signup for a free trial today at privy.com

 

Looking for help customizing the background of your new landing page? Check these ideas

With great power comes great responsibility. I love that quote from Spiderman. But it's true, now that you can fully customize your Privy landing pages, we wanted to share a few suggestions on background images that scream sophistication and awesomeness and are perfect for tiling.

Hint: Subtle Patterns is your friend.

 

When tiling a background image, there is no better free resource than the Subtle Patterns Website. You can browse and download a ton of great images for tiling, all free. Here's a few backgrounds that we like.

The Vintage Privy Wooden Background

You may recognize this one from our old landing page template.

Tweed

Pipe, Mustache and Fun

Restaurant

Have fun with it!


Grow your email list with website widgets and mobile landing pages from Privy. Sign up free at privy.com/beta

New Feature: How to customize your mobile optimized landing page with Privy

One of our core value propositions is offering products to marketers that empower them to accomplish the unthinkable with out the need for involving IT. Along that vein, we're excited to launch our landing page customization feature to all users!

Here's how it works:

1. When creating a campaign, click on the "edit landing page" button

2. Use the real time editor to choose your background photo or color and button style

3. Choose a background image to upload or customize the color of your background

Tiling a texture based image works well, as does a custom branded image. Or simply choose an accent color that fits with your logo and branding.

4. Edit the button text and colors to fit in

5. Save as default styling for future campaigns!

Now, How is this for a before and after?


Grow your email list with website widgets and mobile landing pages from Privy. Sign up free at privy.com/beta

Facebook Ads: Everything You Need To Know

If you are overwhelmed by all of the information out there about Facebook Ads, we don't blame you.  Everyone has an opinion and there are hundreds of pieces of content out there online. We've written about Facebook Ads a lot here on the Privy Blog, so we figured we would pull it all into one post to give you a central resource for everything you need to know about advertising on Facebook.

Here's everything you need to know to get your money's worth on Facebook:

  • Should You Run Facebook Ads Or Boost A Post?
    • As a marketer, the selection of Facebook ad types can often be overwhelming. Should you run Facebook ads that appear in the right column and the newsfeed or should you just boost a post?  It all depends on who you are trying to target and your current audience on Facebook.  This post walks through the three scenarios to think about before deciding between an ad or a boosted post.
  • How To Create A Facebook Ad In Five Minutes
    • This post walks through how to create your first Facebook Ad in under five minutes.
  • How To Effectively Boost A Post
    • In general, only 5%-10% of your Facebook Fans see any given post. Sometimes, you want more people to see a post and Facebook allows you to pay to boost any post to more people. This post details what you need to do to spend that money efficiently and prove your ROI.
  • How To Target Mobile Users On Facebook
    • Looking at data across all of our customers, one thing has become very obvious over the last six months: mobile is having a huge impact on in-store sales.  Mobile not only has a higher redemption rate than desktop (30.4% redemption rate on mobile vs. 21.2% on desktop), but in-store redemptions happen 5x faster.  This post shows you how to take advantage of these trends by targeting ads at people using mobile devices (and it’s actually really easy to do).

Grow your email list with website widgets and mobile landing pages from Privy. Sign up free at privy.com/beta