Alas, the day is upon us - Instagram has released a self-service advertising platform. Advertising on Instagram isn't new; the first paid ad on Instagram was from Michael Kors nearly 10 months ago.
For restaurants, Instagram is god-sent. Researches have scientifically shown that images of food create feelings of hunger and hunger is the strongest trigger to drive a consumer into a restaurant. So an entire platform dedicated to sharing beautiful images is P-E-R-F-E-C-T for a restaurant. The challenge of course is growing an audience on Instagram and measuring the ROI of this awesome channel.
Advertising on Instagram allows you to reach a larger audience, similar to paid ads on Facebook.
Privy helps you measure the ROI of the channel. To learn how this works, get a free consultation from a Privy Customer Success Advocate.