Forrester: Brands Are Wasting Money on Facebook and Twitter

There was an article going around this week in the Wall Street Journal and Fast Company about a new Forrester report on social media marketing, and the headline was bold: "Brands Are Wasting Money on Facebook and Twitter, Forrester Says."

In the report, Forrester analyst Nate Elliot talked about how brands don't really have a social relationship with their customers since Facebook and Twitter posts are only reaching 2% of their fans and followers and "less than .1% of fans and followers actually interact with each post on average."

While the numbers might be shocking, this is not a new trend (and one we've written about recently).  But that doesn't mean you can't do anything about it.  In fact, if anything, this report further proves the importance of 1) making sure you can track the money that you are spending on Facebook and Twitter ads and 2) the importance of growing your email list so you have control over who sees your messages.

If this report has you concerned, it shouldn't! There are a few things you can do to make sure you are still in a position to succeed online, and above everything else it starts with being obsessed with growing your email list.



Email Marketing Ideas and Inspiration [Privy Case Study]

In the past, we've written about some strategies for figuring out what to say in your marketing emails if you are stuck, but what should those emails actually look like?  We're lucky to have some pretty smart customers that have email marketing down to a science.  Here are a few examples to inspire your next campaign.

Fat Jack's Subs

Fat Jack's Subs has five locations in the Denver area and recently used email to promote their new menu for summer.  Sign me up for the El Bandito.

fatjacks

SA PA

SA PA offers fresh and fast modern Vietnamese food in Boston.  They ran a sweepstakes with the goal of driving traffic to their new location in Cleveland Circle.  In order to be eligible, you and to come in and buy lunch.  The winner received a pair of New England Patriots tickets.

sapapatriots

MAD Greens

Over the last few years, the marketing team at MAD Greens has been able to grow a huge email list by serving up great food and great content.  Email is their number one channel to drive business, and here they used a newsletter to tell their customers about their new Grilled Piri Piri Shrimp.

madgreensshrimp

Paris Creperie

Paris Creperie serves up (you guessed it!) delicious crepes and used email to welcome back college students.  They do a great job of staying consistent with their branding - their content always looks great regardless of where it is online.

pariscreperie

Coming Soon! We're working on a new set of tools to help you capture even more email addresses from anywhere online. Signup for early access and be the first to know when they are ready.





Time To Make Sure Your Website Is Mobile-Friendly

We've talked a lot about the importance of having a mobile-friendly website, and yesterday, it became even more important with Google's announcement that they will be adding a new “mobile-friendly” label to their mobile search results page.

When you make a Google search, you will now see something like the screenshot below, indicating which websites are mobile-friendly. 

google search example

This is an important update for two reasons:

  1. Any site without this new mobile-friendly label is going to jump off of the search results page for all of the wrong reasons: "Don't click me because I'm probably not going to work on your phone!"
  2. Google is also experimenting with using this mobile-friendly criteria as a ranking signal, which could dramatically reduce the chances of your site appearing in the top half of search results if your site is not optimized for mobile.

This is a good move by Google that will increase the overall experience on the web - and one that shows just how real the shift to mobile is (just in case you didn't believe it!) If you want to make sure that your page meets the mobile-friendly criteria, check out this blog post from Google.

What Makes A Great Landing Page

As a marketer, landing pages are crucial to measurement and improvement, as well for capturing leads and email addresses . But what makes a great landing page design? Let's take a look.

Mobile friendly and desktop friendly

Given the current trend towards mobile, your landing page design needs to be both mobile friendly as well as desktop friendly. It also needs to load incredibly fast. Large images that take a while to load can dramatically reduce conversion rates.

Content that excites

If you're successful at driving traffic to your landing page, you need to offer something worthwhile to successfully convert your visitors. In the example above, the marketer is using a small giveaway to incentivize conversions.

Social media links

If your content and offering is great, you need to make it super simple for visitors and recent conversions to spread the word. Baking sharing capabilities on the bottom of your landing page design is a great way to drive additional, free traffic to your page.

Simple forms

Ask for only what is absolutely necessary. Long forms with tons of extraneous, required fields will reduce conversions. We coach marketers to only ask for name and email, or in some cases, just email to reduce friction in the conversion process.

Context for after the conversion

In this example, the marketer wants to first convert the user on the offer, and then drive the consumer in-store. As such, they've included a list of restaurant locations on their landing page template on the right side of the page. The list is ordered based on which location is closest, and the consumer can search for other locations of their choice.

Data and trackability

Any good marketer knows they must be able to track the conversions of a landing page, in order to A/B test content and design, and optimize over time.

As you can see, the landing page template shown above has converted really really well. At the time of this screen shot, the landing page has had 203 clicks, and 99 form conversions. That's a ~50% conversion rate. Unbelievable!

Coming Soon! We're working on a new set of tools to help you capture email addresses from anywhere online. Signup for early access and be the first to know when they are ready.

How To Capture Email Addresses On Your Website With The Privy Widget

As we regularly preach to marketers, your website is an incredibly powerful source of new leads and email addresses. In fact, across all Privy marketers, website is the top channel for growing your email database. It's one of the reasons we coach marketers into creating what we call long running offers or LROs and leaving them on your website. In 5 easy steps, you can begin collecting tons of email addresses from your website. Click through the slides below to learn how:

1. Install the privy widget code on your website. This is a one time installation that only takes a minute. If you don't know how to do this, simply have the instructions emailed to your website manager. 


2. Create a small offer to incentivize email sign ups. 


3. Turn on the website widget as a distribution channel for the offer.

 
4. Choose the widget style that looks best on your website.

 
5. Customize the text, positions and colors to match your brand. 
 

Done!

Coming Soon! We're working on a new set of tools to help you capture email addresses from anywhere online. Signup for early access and be the first to know when they are ready.