Retail continues to shift budgets to digital: $12B in 2015

In 2014, retailers in the US spent over $11 Billion dollars on digital ads. Considering ecommerce represents ~6% of retail, thats a significant amount of money spent to drive foot traffic into brick and mortar retail stores.

eMarketer data highlighting US retailer digital ad spend and growth.

And the trend is only growing, as more retail brands shift their budgets from traditional media to digital media, eMarketer estimates that by 2018, retailers in the US will be spending over $17 Billion on digital ads. 

For the full report, click here.

Privy welcomes Dan Scudder as VP Business Development

2014 was a great year for us.  We're now helping over 900 retail locations drive and measure in-store transactions from their web footprint across social, search, organic website traffic, and more. We're successfully enabling retailers such as Hard Rock Cafe, Bruegger's and Darden Brands grow their email lists and managed just under 1 million transactions last year. Additionally, towards the end of 2014, we announced the launch of our free website widget that makes it easy for any marketer to start collecting emails from their web visitors and linking that data back with their email service provider.

To that end, we'd like to welcome Dan Scudder as Privy's VP of Business Development.  Dan was previously a co-founder and VP Business Development at LiveRamp, the leading data onboarding platform which was acquired by Acxiom in May 2014. As a graduate of Babson College, Dan is a Boston guy through and through, which is why we're excited to have him back from New York. Dan will be focused on enterprise strategy, sales, and partnerships in the marketing technology ecosystem.

Dan Scudder. VP Business Development at Privy.com  

Dan Scudder. VP Business Development at Privy.com
 

We asked Dan about why he joined Privy:

"Privy has a unique opportunity to help retailers that are increasingly focused on driving and measuring omnichannel sales.  As the online and offline marketing worlds converge, Privy's technology is already helping retailers better straddle the cross-channel marketing divide and there are a plethora of partner integrations on the Privy roadmap that will be exciting to talk more about in the near future.  Additionally, the Privy team is super entrepreneurial, savvy, and motivated to build a great long-term business".

Welcome, Dan. 2015 is going to be a big year for us.

Ben

 

Grow your email list with website widgets and mobile landing pages from Privy. Sign up free at privy.com/beta.

 

How to hack marketing automation for free using Mailchimp and Privy

“Marketing automation” has become one of the most popular terms in digital marketing, especially related to email.   Marketing automation is primarily about (drum roll…)... automating the basics of the marketing process.   

A key capability within the marketing automation process is acquiring new email addresses from people who visit your website, and then delivering relevant content to these new email subscribers to keep them engaged with your brand and your message.

How do you hack marketing automation with Mailchimp and Privy?

To start, create a new list in Mailchimp.  For example, you can call it “Testing List”.

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Mailchimp has a robust and easy to use “Automation” feature. Setup a new automation workflow within Mailchimp that goes to the “Testing List” you just created.  An easy email template to start with is a welcome message that is sent out right away when a new subscriber is added to the list. You can then also do things like send a coupon code three days later, and a reminder about the coupon code a few days after that, and so forth.  Or perhaps you want to share with them a helpful research paper several days after signing up.  All of this is possible and customizable with Mailchimp’s automation.

Last, you’ll need to connect Privy to Mailchimp. The Privy email collection website widget has a simple feature that allows you to auto-sync new email addresses with any Mailchimp list in your Mailchimp account.  As new people sign up for your email list - either by subscribing from the Privy widget on your website or via a landing page you shared that is powered by Privy - you can automatically have them added to an email list you’ve created within Mailchimp by logging into your Privy dashboard, linking your Mailchimp account, and then turning on auto-sync and specifying the list.

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Now, with Privy’s auto-sync turned on and feeding directly into your Mailchimp list, and the automation email sequence setup within Mailchimp to go to new email subscribers on a specified timeline, you have successfully hacked a basic marketing automation sequence using Privy & Mailchimp! You can now sit back and watch the machine work its magic, as new email signups are automatically communicated with by the system.

Grow your email list with website widgets and mobile landing pages from Privy. Sign up free at privy.com/beta.

Automatically Sync Your Contacts With Your Email Service Provider!

Yet another new, much-requested feature is here: auto-syncing! You can now automatically sync the new contacts you get through your Privy campaigns with your ESP. We currently support MailChimp, Constant Contact, and AWeber integrations, but stay tuned as we have plans to add more soon!

There are several steps to setting up auto-syncing for your campaigns. First, you need to connect Privy to your email service provider account. To do this, visit your Linked Accounts page under settings and add the account you wish to sync with.

Once you've linked your account, you'll notice a new auto-sync section where you can select the account you just added:

autosync

Now that you've set up your account, you can enable auto-syncing for each of the campaigns you want to sync with your ESP. Once enabled, all new contacts from those campaigns will end up in your designated mailing list automatically!

If you visit your campaigns page and open up the "Contacts" tab of any campaign, you'll notice the new auto-sync controls:

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Here you can select the list to which you wish to send new contacts and enable or disable auto-syncing for the campaign. Different campaigns can sync with different lists. You can also auto-sync all contacts from all campaigns into a single list by clicking the "All Contacts" button (it's big and blue and has a mail icon on it) and enabling auto-sync from there.

We hope this new feature will make your job as a marketer a bit easier. If you have other ideas on how Privy can make your life easier, or you just need help setting up auto-sync, feel free to send us an email at support@privy.com. We'd love to hear your feedback!

Grow your email list with website widgets and mobile landing pages from Privy. Sign up free at privy.com/beta.

Privy Widget Update: Convert More Website Traffic

We just added a new feature to our beta designed to help you convert even more of those high-intent website visitors.

Now, you can set your website widget to automatically open up after a set period of time.  When you are editing a campaign, just click on Customize Website Widget:

After you click on a widget tab style that you like, you'll notice that there are two new fields: Automatic Show and Set Delay (Seconds).  Just check the box to enable the timer and then select how long you want to wait until it automatically opens:

Just another way to make it easy for you to grab the attention of your website visitors and turn them into long time, loyal email subscribers.

Grow your email list with website widgets and mobile landing pages from Privy. Sign up free at privy.com/beta.

How Tupelo Honey Cafe Captures Email Addresses In-Store With an iPad [Privy Case Study]

We always love hearing about customers using our core product in a creative way.

Christin Prince, SVP of Marketing at Tupelo Honey Cafe, came up with an idea that helped them collect new email addresses while guests were at the restaurant and helped them drive repeat visits.

Christin created a link to their Privy campaign and kept it open on a tab in the browser of an iPad at the restaurant.  The result? 587 new email addresses and 328 customers who came back and spent at least $10 on their next visit.

In channels outside the four walls, Christin has used Privy to add more than 2,000 emails to her database in just her first few months of using the platform. Not a bad start!

It is great to get people into the store but if you don’t have a a way to contact them again you can’t increase frequency, brand affinity or word-of-mouth. If they just had a great experience it’s the best time to get them to sign-up to hear from you again.
— Christin Prince, SVP of Marketing, Tupelo Honey Cafe
Photo courtesy of Tupelo Honey Cafe on Facebook https://www.facebook.com/tupelohoneycafe

Photo courtesy of Tupelo Honey Cafe on Facebook https://www.facebook.com/tupelohoneycafe

Grow your email list with website widgets and mobile landing pages from Privy. Sign up free at privy.com/beta

Fuel Your Email List Growth with Privy and AWeber

AWeber users rejoice! In addition to MailChimp and Constant Contact, you can now connect Privy to your AWeber account, allowing you to easily sync contacts between the two.

After you login to your Privy account, click on My Account > Settings and then select Linked Accounts

Click on the AWeber icon and then you will be prompted to enter your AWeber credentials to connect your accounts

Once you've connected your account, you will be able to export contacts right to your AWeber account.  Just go to your campaign and click on Contacts:

Select AWeber, the list that you want to send your contacts to, hit export and your contacts will be synced right to that list:

Grow your email list with website widgets and mobile landing pages from Privy. Sign up free at privy.com/beta

 

 

 

How Fresh Cut Fries Led To 900 New Email Addresses for Old Carolina Barbecue [Privy Case Study]

Old Carolina Barbecue company is a ten location concept in Ohio.  Known for their sauce, ribs and pulled pork, OCBBQ has been named one of the 10 Best Barbecue Chains in America.  One of their big initiatives in 2014 was to grow their email database so they could start building better relationships with customers outside of their delicious experience in-store.  

Photo credit: Old Carolina Barbecue Company http://oldcarolina.com/

Photo credit: Old Carolina Barbecue Company http://oldcarolina.com/

Over the course of 30 days, they were able to add over 900 new email addresses to their list, and there are two specific reasons why:

1. There was a clear and compelling offer.  Too many times, we see campaigns that are long and confusing with a lot of fine print and restrictions.  Old Carolina kept it super simple and made this a no-brainer for any consumer.  It doesn't get much more straight forward than a free order of fresh-cut fries with any purchase.

offer

2. They distributed the campaign across multiple channels.  Colleen Porter, Old Carolina's Marketing Manager, understood that their customers don't just hang out in one place online.  They needed to reach people wherever they are, and all it took was a few dollars on Facebook Ads, scheduling a handful of Twitter and Facebook posts, and getting the offer up on oldcarolina.com. And with Privy, Colleen was able to understand which channels worked and which ones didn't. That meant she could tweak things as she went and know exactly where to start for their next campaign, taking some of guess work out of marketing.

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Learn more about how brands like Old Carolina Barbecue are using Privy to grow their email list from anywhere online.  Signup for a free trial today at privy.com

 

Looking for help customizing the background of your new landing page? Check these ideas

With great power comes great responsibility. I love that quote from Spiderman. But it's true, now that you can fully customize your Privy landing pages, we wanted to share a few suggestions on background images that scream sophistication and awesomeness and are perfect for tiling.

Hint: Subtle Patterns is your friend.

 

When tiling a background image, there is no better free resource than the Subtle Patterns Website. You can browse and download a ton of great images for tiling, all free. Here's a few backgrounds that we like.

The Vintage Privy Wooden Background

You may recognize this one from our old landing page template.

Tweed

Pipe, Mustache and Fun

Restaurant

Have fun with it!


Grow your email list with website widgets and mobile landing pages from Privy. Sign up free at privy.com/beta

New Feature: How to customize your mobile optimized landing page with Privy

One of our core value propositions is offering products to marketers that empower them to accomplish the unthinkable with out the need for involving IT. Along that vein, we're excited to launch our landing page customization feature to all users!

Here's how it works:

1. When creating a campaign, click on the "edit landing page" button

2. Use the real time editor to choose your background photo or color and button style

3. Choose a background image to upload or customize the color of your background

Tiling a texture based image works well, as does a custom branded image. Or simply choose an accent color that fits with your logo and branding.

4. Edit the button text and colors to fit in

5. Save as default styling for future campaigns!

Now, How is this for a before and after?


Grow your email list with website widgets and mobile landing pages from Privy. Sign up free at privy.com/beta