On August 5th, VentureBeat is hosting GrowthBeat 2014 at the Hotel Nikko in San Francisco. The focus of the event is on the data, apps and science of successful marketing. We're thrilled to announce that our Founder and CEO, Ben Jabbawy, will be speaking on stage with one of our clients, Hard Rock Cafe's Kim Matlock. Kim is the Senior Director of Digital Marketing and CRM for Hard Rock.
Here's the blurb from GrowthBeat:
This is the new growth. You’ve done email. You’re all over search and mobile. And social is second nature.
Now you’re integrating with CRM and marketing automation. Testing and optimizing. Targeting and personalizing. Analyzing big data, feeding customer data platforms, and connecting services, your site, your apps, and your ads into one giant seamless marketing machine that both fills the funnel and nurtures existing customers.
But the number of marketing technology companies tripled in 2012 and tripled again in 2013 — it’s a confusing mess of capability and opportunity. GrowthBeat will help you make sense of it all.
Other speakers include senior executives from Jiffy Lube, Walmart, Facebook, Oracle and more. For the full list of speakers and agenda, click here. For more information on the Privy/Hard Rock Session, click here.