Privy for Shopify: build your email list from your shopify website

We've added another integration! If you are currently using Shopify to run your e-commerce site, you can now add the Privy widget with just a few clicks! You'll then be able to use our website banners, popups and exit intent to turn shopify website traffic into new email subscribers.

Privy for Shopify is an application that connects Privy with your Shopify account. Once connected, this integration automatically add the Privy Website Widget to your store's pages. This makes it really easy to collect and convert new customers.

Install Privy for Shopify

1. Navigate to shopify.privy.com.

2. Input your Shopify store URL. 

3. Click Install.

4. On the Install Privy for Shopify page, review the information and click Install Privy for Shopify

5. Enter your Privy Business Identifier and click Save. (You can find your Privy Business Identifier here)

If you don't have a Privy account yet, click here to sign up for free!

Once connected, Privy for Shopify will add the Privy Website Widget to all of you store pages. In your Privy Dashboard, you can enable online redemption for added tracking from claim to purchase.

For more information about Privy click here.

Top Free design tools that boost our marketing efforts

Part of the fun in working at Privy is that as a marketing technology provider, we both serve marketers and create marketing campaigns ourselves.

I've found that over and over and over again I turn to the same 3 tools when creating new campaigns, or posting new content. My hope is that by sharing these great tools with other marketers using Privy to build their email list, you'll have more fun and increase your success along the way.

Without further ado, here is my list.

Top free design tools for marketers:

1. Canva.com

Quite possibly the easiest to use design program in the world. Canva comes with free and paid functionality. I personally have found the free tools more than comprehensive for creating great visuals for social posts, blogs, newsletters, etc. They let you pick your file output type first, then design according to those requirement. Think: Facebook cover photo, banner ads, pinterest photos and many many more.

2. Infogr.am

Info graphics and charts the easy way. We regularly publish industry data around list growth (here's an example). Rather than use screenshots from my google docs, I use infogr.am to whip up beautiful, embeddable, interactive charts and infographs (here's another example). With free and paid features, they cover all the bases.

3. Subtlepatterns.com

As someone who is regularly creating landing pages, I rely on subtle patterns for fun, free background textures that look great when tiled. All free. Here's an example from a recent campaign:


Privy Data: Where do loyal customers come from?

Privy helps marketers grow their email list and build ongoing customer relationships. As part of that, we are able to measure email list growth and the value of each email address based on cross-channel conversion rates over time.


Last month, we shared the best marketing sources of for adding new emails to your database. This month, we’re able to highlight the best channels to acquire loyal customers that convert and purchase more than just once. To do this, we took a random sampling of 50,000 customers who have converted or purchased from a Privy marketer more than once. Here's what we found:

The highlights:

  • Customers who originally join your email list from your website are 20% more likely to be repeat customers, compared with email signups from any other channel

  • While email signups that come through Twitter are initially high converting, they don’t  become repeat customers as often as email signups from Facebook

If you’d like to learn more about how Privy can drive list growth & measurement for your business, check out our full suite of features here: http://privy.com.

The #1 Reason Your Ecommerce Funnel Is Leaking... and How to Fix It

This guest post is written by James Corr, a growth consultant for eCommerce businesses at Only Growth (and a Privy partner).

If you run an ecommerce business, we don’t need to tell you about the weakest point in your sales funnel. You know exactly what it is: your shopping cart.

The exact numbers vary from study to study, but they all tell the same sad story: more than 70 per cent of high-quality shoppers abandon shopping carts without becoming customers.

Now, you might have a great system in place to bring people back through engaging abandonment emails and irresistible incentives. If that’s the case, good for you!

But why not address the root of the problem – the friction in your checkout process?

Understanding two types of friction

Friction is the #1 reason your visitors aren’t buying. There are two kinds of it: psychological friction, and technical friction. Your shopping cart could be plagued by one or the other, or a mix of both.

To understand what the problems are, analyze and troubleshoot all aspects of the checkout process, all the while asking yourself, “If I were a shopper, what would make me mad?”

In other words:

  • Are there persistent technical issues that create frustration and prevent the shopper from completing an order?

  • Are there psychological issues that distract the shopper, disrupt their natural thought sequence, or create mental resistance?

Likely suspects (technical):

Loading timesaccording to Radware, a 2-second decrease in page load can double conversions for an ecommerce brand. Long loading times on checkout are consistently named as #1 reason for abandonment.

Bugs – if the content isn’t displayed correctly, or the buttons aren’t clickable, or payment processing takes forever, your customers will leave. They might sincerely hope to come back and finish the purchase later when the site stops having issues. But chances are that they’ll forget all about it within the hour.

Non-responsive design – according to 2015 Internet Retailing study, over 40% of ecommerce sales are made from mobile. If your checkout is not mobile responsive, you are doing a disservice to a big chunk of your target market.

Likely suspects (psychological):    

Unnecessary actions – the more a customer has to refresh the page to add/remove stuff, calculate shipping etc., the higher the abandonment rate will be.

Excessive steps – there is no reason in the world for a shopping cart to have more than 1-2 steps. Yet it’s not uncommon to see online stores with 3, 5, or even 6 steps to their checkout process. The more seamless and immediate the checkout experience is, the better.

Forced signup – if you want every new buyer at your store to create an account before purchasing, you are massively undercutting your conversion rates. Accounts can be automatically created later, once the transaction has been made.

Cognitive dissonance – the copy and design on your site need to have a consistent tone throughout. Otherwise your conversions drop simply because the customer will get “hung up” on the difference. In this brilliant case study, you can see an example where a bad and incoherent marketing message and checkout design actually helped conversions… because that’s what the customers expected to see.

Distractions – those could be anything, from clunky design elements that serve no purpose to clickable ads on the sidebar and even coupon fields. Anything that suggests an additional action, or obscures the main call to action, will reduce conversions.

Reducing friction and boosting conversions

Identifying conversion-killers is just the first step: next, you have to iterate and test. The good news is, you don’t need to overhaul your checkout process completely. Sometimes all it takes is one small tweak to see a measurable increase in conversions:

  • make the checkout button bigger, and a brighter color;

  • create a responsive version of your shopping cart;

  • take off 1-2 extra steps from checkout;

  • ditch the shipping calculator and charge a flat fee instead;

  • remove unnecessary fields from checkout.

In the field of ecommerce, little things can lead to big wins. For a complete list of 20+ changes you could make to your eCommerce website for more conversions (and sales), get in touch for a free site audit.

How to install the Privy Website Widget on a tumblr site

Installing the Privy list builder widget on your tumblr site is easy. Just follow these 4 steps below:

1. Copy the widget code from your Privy dashboard

2. In your tumblr account, click on Account > Settings > Edit Theme

3. When the theme preview opens up, click "Edit HTML"

4. Paste the Privy widget code below the first "body tag", as seen below.

You're all set! Now that the code is installed, you can now create, customize and publish website campaigns without ever messing with code again.

Grow your Emma email list with Privy

We're excited to release our brand new integration with the Emma email marketing platform.

With the launch of our Emma integration, we now offer a seamless way to sync all newly acquired email contacts from Privy, directly into the Emma list of your choice.

Getting started with Privy is easy. You can use our website banners and exit intent popups to grow your subscriber list, or our landing page tool to convert paid and social traffic. 

To automatically sync new emails to your Emma account, here's what to do.

1. Head to settings & authenticate your Emma account.

2. Create and publish a Privy email acquisition campaign.

3. Select the Emma list to keep in sync.

Are you a Emma user looking to grow your email list? Learn more about our integration and create your Privy account here.

How to install the Privy Website Widget on a Squarespace site

Installing the Privy list builder widget on your Squarespace site is easy. Just follow these 4 steps below:

1. Copy the widget code from your Privy dashboard

2. In your Squarespace account, click on Settings > Advanced > Code Injection

3. Paste the Privy widget code into the box titled "Footer"

You're all set! Now that the code is installed, you can now create, customize and publish website campaigns without ever messing with code again.

How to install the Privy Website Widget on a Weebly Site

Installing the Privy list builder widget on your Weebly site is easy. Just follow these 4 steps below:

1. Copy the widget code from your Privy dashboard

2. In your Weebly account, click on "Settings" from the top navigation bar

3. Then click on "SEO" from the left navigation in Settings.

4. Paste the Privy widget code into the box titled "Footer"

Now you're all set! Now that the code is installed, you can now create, customize and publish website campaigns without ever messing with code again.

How to sync your Weebly website with your Constant Contact account and build your email list

More and more businesses are turning to Weebly to build professional looking websites without any code! It's a great, easy to use, and easy to maintain website platform. The only challenge is that if you use Constant Contact as your email marketing provider, there is no easy way to build your email list from your Weebly site, and sync new emails to your existing Constant Contact account.

Here's how you can use Privy's website widget to do exactly that. The best part is that the whole process takes less than 5 minutes to set up!

1. Create an account on Privy.com

 

2. Link your Constant Contact account to your Privy account

Simply head to "Settings" > "Linked Accounts" in your Privy dashboard.

3. Publish a Privy campaign with the website widget turn on

It's easy and you can preview your form style and placement without touching code!

4. Copy and paste your Privy website code onto your Weebly site

If you click on "Settings" in your Weebly dashboard, you can then paste the Privy code in the box titled "Footer". Then scroll down and click save, then publish.

Now you can adjust your signup banners, popups and offers all from within Privy, and sync all new emails collected from your website, directly to the list of choice in your Constant Contact account.



How to Install the Privy Wordpress Plugin

Follow the instructions below to easily install our widget onto your WordPress site, and start growing your email list.

 

1. Download

Click here to save the Wordpress Plugin to your computer.

 

2. Upload

Upload the privy-website-widget.2.0.zip file your Wordpress site.

This can be found in the Admin Dashboard part of your WordPress site under Plugins > Add New > Upload Plugin.

 

 

 

3. Activate

Click Activate Plugin to activate the Privy Website Widget plugin on your site.

 

 

 

 

 

4. Get Your Account Identifier

Grab your Account Identifier from your Privy Dashboard.

It can be found under Settings > Account Settings > Widget Installation.

Screenshot 2015-05-06 12.29.46.png

If you don't have a Privy Account yet, head here to sign up.

 

5. Enter and Save

Enter your Account Identifier you got from step 4 into the Privy Website Widget settings page in your WordPress Admin Dashboard and click save. The page is found in Settings > Privy Website Widget

And that's it! Now any campaign where the widget is active will show up on your site. You can always go to your Privy Dashboard to make changes to your website widget.