Tumblr is a clear leader when it comes to content creation and sharing on the social web. Every day, millions of individuals share content, images, thoughts, and more on the Tumblr platform.
Many Tumblr users are focused on running a business - that business could be blogging, fashion, news, humor, or anything else. But Tumblr is an easy way for the business to publish content related to their brand.
So as a business, how do you grow your email list from Tumblr so you can communicate with your most interested readers via email?
Here are three tips on how to grow your email list on Tumblr using Privy.
1. Install the Privy "grow my email list" widget.
2. Provide an incentive to join your email list
When a user comes to your site, you have a short time window to get them interested in signing up for your email list. Give them an incentive to join so you don't lose them during that short moment. While a simple message such as "Join My Email List" is fine, we see much more creative messages having much better email conversion rates. For example, "Join My List and Get a Coupon," "Get a free consultation when you sign up", or "Get exclusive content not available on my blog" all are great messages that give a user a reason to take that extra step of providing their email address.
3. Personalize your request!
Don't be boring! Just like your Tumblr page reflects your personality and the brand of your business, the messaging in your email sign up request should reflect that as well. Here are two simple yet relevant messages that have worked well for Privy users and increase the conversion rate of new emails:
"Marketing Hacks and More" - Ideometry, a marketing agency
"Where can I grab a Scoopsies?" - Scoopsies Ice Cream
What are you doing to grow your email list from Tumblr? And if you haven't already, sign up for the free Privy "grow my email list" widget to get started.