Facebook Ads for Golf Courses

Facebook is without a doubt one of the best ways to reach the modern consumer.  Broad reach, data & metrics, and a low barrier to entry make it great for both large and small advertisers.

Privy now enables golf courses to get up and running with Facebook ads that convert.  Golf courses can measure the actual results of their ads, in real-time, with the Privy reporting dashboard.  And by results, we don’t just mean views and clicks - Privy can actually track when people come to your course as a results of the ads.

How does it work?

1 - Easily create an offer within Privy and we’ll automatically show the offer to people on Facebook in your geolocation.

2. People come to your course and redeem the offer with their mobile phone.

3. Privy’s dashboard provides you real-time reporting on offer claims and conversions from Facebook

Interested in getting started?  Contact us 

 

Email list growth and tracking - Now supporting both online & in-store conversions

With the rise of "Brick and Click" retail brands (aka those who operate brick and mortar locations as well as ecommerce sites), the need for a unified solution to drive online sales as well as in-store sales has never been more pressing.

Legacy retailers are investing great amounts to spring up online stores as soon as possible, and the hottest online brands are rushing to open brick and mortar locations. The online and offline worlds are blending, yet the tools these marketers are using have added an exponential amount of work to serve each world.

We just released a set of features that now enables Privy retail marketers to easily configure their campaigns to drive online conversions as well as in-store conversions, and we've never been more excited to share this with you.

Here's how it works:

1. Create an offer.

You can customize how the offer will look, and where it will sit on your website and spin up mobile optimized landing pages that look great. The campaign creation and design process take just a few clicks.

2. Turn "online redemptions" on.

3. Enter a promo code, along with a simple message to surface after a customer claims the offer.

4. Include a link to the checkout page.

5. Install our online tracking code on your checkout confirmation page.

6. Track online conversions in real time.

Now retail marketers can use Privy as their one stop solution to automate email list growth and measure both online and offline conversions.  

For a live example of how this works for consumers, please visit  and look for the special offer widget on the bottom of the page.

For more information, visit Privy.com

New email list growth features for retail and restaurant marketers

The Privy product team has been hard at work. We recently launched several new features which are now live in your dashboard. If you are interested in using these, we'd be happy to help get you up and running.

1. Easy to configure online conversion tracking

 

With a growing number of marketers who are trying to drive online conversions (ecommerce, catering, gift certificates and more), we now offer the ability to configure your campaigns to drive and measure online conversions just as easily as in-store conversions. The same great reporting is now available for real-time, online conversion tracking. For the full announcement, click here.

Simply toggle the online redemption switch "on", add a promo code or messaging to show after the consumer opts in, and provide a direct link to your online conversion page. We'll take care of the rest.

2. Autosync emails to your ESP

 

When creating or editing campaign, choose a list from your connected email service provider and we'll autosync all new emails from Privy directly to your ESP.

3. iPad app to collect in-store email addresses

 

We recently released an iPad app that lets you easily turn in-store foot traffic into email database growth. Click here for the full announcement.


4. Collect email address only 


Toggle the ability to collect first name, last name and favorite store on or off. This is great for marketers trying to reduce required fields and increase conversion rates.

By turning off customer name collection, your widget and landing pages will only require emails at the point of conversion.

By turning off customer name collection, your widget and landing pages will only require emails at the point of conversion.

5. AWeber Email Integration 

 

AWeber email marketers rejoice. You can now head to your account settings and link your Privy account to your AWeber account to easily grow your email list.

Please reach out to support@privy.com should you want to learn more about any of these powerful new features.

Stop Measuring Eyeballs and Clicks, Start Measuring Relationships and Transactions

With the continued shift from traditional marketing channels to digital, retail marketers are now spending $6+ Billion on digital advertisements on channels like Google Ads, Facebook Ads, and more. 

The out of the box metrics that result from any of these campaigns includes things like number of impressions, clicks, likes, shares but are any of these real business outcomes? Do these translate into customers and revenue?

 

If you can't directly measure the business outcome of a marketing campaign, was it an effective campaign?

 

Sure, there is still value in "brand awareness" campaigns, and if that was your original going when launching a campaign then yes impressions and eyeballs are sufficient for that specific campaign goal. If not, if your original intention was to drive customer visits in-store or increase ecommerce checkouts, you need to dig deeper.

You need to put the tracking and infrastructure in place in order to translate eyeballs into meaningful metrics that matter. For most retail marketers, email relationships and transactions matter most. Hint: it doesn't need to be expensive, time consuming or difficult to set these systems up.

For a deeper look, listen in to our upcoming webinar on how the SVP Marketing of Tupelo Honey Cafe successfully measures sales and builds relationships from digital campaigns, or simply check out our case study page.

Also, check out this recent article in the Wall Street Journal on the same topic:

http://blogs.wsj.com/cmo/2015/03/19/digital-ad-players-shift-from-selling-eyeballs-to-business-outcomes/ 

 

Privy Storefront for iPad - Turn in-store customers into email subscribers with our new iOS app

With Privy's website, social media and email tools, we've made it easy for any retail marketer to rapidly grow their email lists from any digital channel. Now, with the launch of Privy Storefront for iPad, we're enabling retail marketers to turn existing in-store foot traffic into email subscribers as well. This is perfect for in-store display on kiosks in every location, as well as at in-person events, trade shows and farmers markets.

Never use a clipboard and manual transcription again!


Here's how it works:

1. Download the Privy Storefront iPad app.

2. Login using your existing Privy account.

3. Choose a campaign to display to customers and grow your email list!

                                             Screen shot of Campaign Selection Page.

                                             Screen shot of Campaign Selection Page.

Existing Privy users can authenticate their account inside the app. Don't have an account, simply signup at Privy.com. Once logged in, you can select one of your existing offers or campaigns within your dashboard to display to in-store customers. When customers use the app to submit their email addresses, the app will automatically refresh the display in preparation for the next customer submission. The app will also prevent customers from browsing external websites. Here's a recent case study featuring a client who grew their email list 20% after rolling out the Privy Storefront app across all their stores.

After you're set up, your Privy dashboard will show claims and redemptions from iPad app as a source. The source and iPad specific tracking is created automatically for you.

Curious to learn more about the iPad app? Want to have us provision and deliver Privy ready iPads across many store locations? Feel free to reach out to us at support@privy.com.



Privy helps Tupelo Honey Cafe turn in-store foot traffic into 20% email list growth [case study]

Tupelo Honey Cafe recognized they were missing thousands of opportunities to engage customers in-store, and build more email relationships. They had already been using Privy successfully to grow their email list from their digital assets, but recently rolled out the Privy Storefront iPad app across all their in-store iPad kiosks. The results have been incredible. Since rolling out the iPad app, Tupelo has grown their database by 20%. That's over 1,000 new customer emails for each of their locations. And since they're able to track which of the new subscribers comes back in-store, they have been able to tie 50% of new email subscribers to an in-store transaction.

Using small offers on iPad kiosks in each location, Tupelo is able to incentivize customers to subscribe to their email list and automate email list growth. No more transcribing handwriting or hiring data entry assistants.

Tupelo is seeing major success incorporating Privy into a diverse set of marketing initiatives including:

  • In-store email collection via the Privy Storefront iPad app
  • Inclement weather offers to motivate sales during storms
  • Acquisition offers to turn Yelp and website traffic into email subscribers and first time customers
"When we originally integrated Privy into all of our digital assets, we were excited at the impact it had on email list growth. With Privy now on our in-store iPad kiosks, we're able to rapidly grow our email list from our existing foot traffic as well. These are now customer relationships we can nurture over the long-term to drive repeat business".

     - Christin Prince, SVP Marketing at Tupelo Honey Cafe

 

For the full case study, please click below. To learn more about the iPad app, click here.


Customer Acquisition for E-Commerce Marketers [Event]

Do you run marketing for an E-Commerce or Subscription Commerce business? If so, definitely check out this upcoming event.

Join our own Dan Scudder, along with VP Marketing of the Grommet, and the Folks from Social Fulcrum at this free event. The panel discussion will center around customer acquisition methods, channels and strategies for commerce oriented businesses.

To learn more and register, click here.

3 ways golf courses can grow their email list this spring

Spring is around the corner (fingers crossed for those of us in Boston).  And in the spring, people start to get out to the lush green of the golf course to enjoy some sport, sun, and socializing. And golf course marketers start marketing. 

A relatively empty golf course that has done a poor job of growing its email list

A relatively empty golf course that has done a poor job of growing its email list

If you are in charge of marketing a golf course, what are you focused on this spring?  We know that 85% of golf courses are focused on building their email list as a way to develop lasting relationships with customers and bring them back to their course .  Here are 3 tips for golf courses looking to grow their email list:

1. Collect emails when people request a tee-time
Every single golfer will need to make a tee-time, regardless of whether they walk-in or call in advance.  At that moment, always ask the golfer for their email address and input it directly into your system, or have the golfer write it down for you on the tee-time log next to their name.  As a golf course, this is the simplest and lowest cost way to grow your email list from actual golfers. 

2. On your website, present a discount offer in return for an email address 
Many people will find out about your golf course through online channels - social media, google searches, and more.  Offer a simple discount to these interested golfers - such as $5 off a round of golf - and limit it to first time customers who submit their email address.  Privy's email list growth platform makes it easy to run these offers on your website and grow your golf course email list through your digital channels. 

3. Offer a free accessory in return for an email address
The last option is to combine tips #1 and #2 with a basic in-location incentive.  Not collecting enough email addresses voluntarily?  Add a simple incentive - such as a free pack of golf balls or bag of tees.  This may sound expensive, but think about the long-term value ownership of an email address can provide to your golf course as a way to communicate with loyal golfers. 

If you're looking to more rapidly grow your golf course email list, check out Privy today for simple tools to build your email list and measure conversions. 

 

[Webinar] 15 minute case study on a 300 store retailer using Privy

For those that are interested in getting a better understanding of how Privy's list growth platform works,  we invite you to listen to a recording of our recent webinar. This 15 minute video touches on the following:

  • How to get up and running on the Privy platform (Hint: it only takes 5 minutes)
  • Campaign types that fuel email database growth
  • How to measure conversions from digital campaigns to in-store or online transactions
  • Results this 300 store retailer saw after turning on Privy

Enjoy the webinar:



Privy helps Bruegger's Bagels achieve record email list growth and sales [case study]

As a long time customer of Bruegger's Bagels, it's been amazing to begin working with their talented, forward thinking marketing team. The results from their first two months using the Privy platform have been absolutely incredible. Already, we've helped them increase their email acquisition rate 12X as compared to historical efforts. And, since rolling Privy out at the national level to their 300 retail locations,  they've acquired over 45,000 new emails, and driven over 30,000 of those customers in-store.

Bruegger's is seeing major success incorporating Privy into a diverse set of marketing initiatives including:

  • Geotargeted grand opening campaigns
  • Nationwide promotions
  • Brand awareness programs
  • Customer service appeasement efforts
"After running our first campaign using the Privy platform, we were amazed at how many emails we were acquiring in just the first few days. We added over 45,000 new emails to our eClub. Before Privy, that would have taken us at least 2 years to accomplish. The software was operationally smooth and simple to roll out across all 300 of our retail locations and digital marketing assets".  
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- Holly Ryan, Digital Marketing Manager at Bruegger's Bagels 

 

For the full case study, please click below.


Privy welcomes Peter Cai to the engineering squad

Like most people, Privy loves rockstars.  And we love working with amazing engineers.  So we hit the jackpot and welcome Peter Cai to the Privy team. Peter is an engineer and a rockstar.

Peter Cai's picture from LinkedIn, where he has successfully maintained a membership for several years. 

Peter Cai's picture from LinkedIn, where he has successfully maintained a membership for several years. 

Before Privy, Peter spent several years at Microsoft near the headquarters of the defeated Seattle Seahawks. Peter also worked in several small startups including Localocracy (acquired by Huffington Post) and a local online music sharing platform.

We asked Peter his thoughts on joining Privy, and here is what he had to say:

"Privy is uniquely poised to help businesses understand the levers that drive offline sales, and has a proven product that is loved by customers. With its impressive client list and clear vision for the local marketing space, Privy's future is nothing short of exciting. I'm proud to be joining a winning team with an impressive track record and an unwavering commitment to delivering on big promises."

In his spare time, Peter enjoys commuting to work and catching up with local politicians on Beacon HIll.   He’s a Boston native and Ruby on Rails guru.  Welcome Peter!