Top Questions: Why do I need more than an embedded form on my website to grow my list?

We recently conducted a live Q & A session on Facebook about list growth and on-site conversion (see below) and the first question was one we get asked a lot. “Why do I need another popup form if I'm using a lead capture form from my e-mail service provider?”

We find that our email service provider partners - companies like MailChimp, Bronto, Sendgrid, Constant Contact, Klaviyo, Emma and Hubspot - are incredible at making it easy to design, send, and trigger e-mails. They may have a very basic light box (e.g., pop-up or flyout) or an embedded form that you can show to everyone who visits your site, but they haven’t invested in the targeting or design flexibility that can drive significant improvement in conversion. If you are ready to take things to the next level, we make it easy to design with drag and drop editing, provide a wealth of targeting options based on what you can infer about a visitor, while still being fully integrated with your e-mail provider. 

 

Contrary to the annual articles stating that people are moving away from email, email marketing is definitely not dead.

We find that specifically within ecommerce, but really in any vertical, that e-mail continues to be, or perhaps is even growing, as the highest ROI channel for communicating with your customers. We find that when we are triggering e-mails to our users, that those get the most engagement, the most clicks, that sort of thing. But in general, it's a relationship that you own. It doesn't belong to Facebook or Snapchat, or Instagram, or Twitter. If you build an e-mail relationship, as long as you don't abuse that relationship, you can communicate with that customer or contact whenever you want. That's, for small businesses or large, just a hugely impactful channel of marketing.


Have more questions? Leave a note in the comments and we’ll answer them soon. And feel free to watch and share the full Q & A session below.

Don’t Forget the Product Content for your eCommerce Products

There are a lot of steps to take when you’re setting up your online store. And as easy as platforms like Shopify make it, it can still be a bit overwhelming. One thing that often gets left in the dust is the product content that goes along with each thing you want to sell. What do we mean by product content? It’s the name, the images, and the descriptions that go along with your product and what you do or do not include can make a big difference in how well your store converts.

Our friends at Salsify recently did some research with over 1,000 online shoppers and what they found was a clear pattern of what it takes to make the sale.

1. Product images: Note the “s” at the end of images. That’s because shoppers prefer to see at least three images of a product before making an online purchase. You’ll want to shoot photos from different angles and for anything where size is a factor, you’ll want to have at least one image of your product in the real world so shoppers can get the accurate perspective. And if you’re not stocking inventory, make sure your suppliers provide you with the right set of images before you launch their products in your store.

Salsify Rule of Three

Source: Salsify.com

2. Detailed product descriptions: When you’re adding products to your store you’ll want to take the time to write a great product description that builds excitement for the product, includes materials that people might care about and the “story of the product” - what makes it awesome and why! Don’t be afraid to bullet out key features of facts.  And in Shopify, you can even preview what this will look like in a search listing and edit it to be more compelling.

(shhhh… we’re starting to build our own online merch store.)

3. Ratings and Reviews:  Shoppers pretty clearly love ratings and reviews. While generating reviews can be a pain, it’s well worth the hassle. To be credible, most online shoppers want to read at least three reviews before making a purchase. Good news, there are lots of good apps out there to help you gather and display reviews for your products in the Shopify App Store , BigCommerce App Store, and around the web.

Klean Kanteen gets it all right!

So, when you’re launching your store or your new product line, make sure to create the product content that actually convinces online shoppers to buy.

May 2017 Upgrades to the Privy popup designer

We get it. For many users, Privy becomes an extension of your brand. So customizing every nook and cranny of your overlays to match the look and feel of your brand is crucial. We're excited to release several huge improvements to the Privy designer. And, in addition to those listed below, you can expect continued enhancements to unlock advanced design techniques for power users.

Check out today's major updates:

Transparent backgrounds in popup formats

This lets you lean on the overlay color and opacity to create a truly "full screen" overlay experience. This is a very sleek look showcasing your message front and center while letting some of your site styling to shine through the background.

Circular backgrounds in popup formats

Sometimes you can't fit a "round peg into a square hole". Or is it, you can't fit a "square peg into a round hole"? Anyways, you get the point. Sometimes you need flexibility around the shape of your overlay. Now, in addition to rectangles, squares and full screen take overs, you can now convert to a circular or oval background shape. 

Font consistency for the form and button elements

Brand consistency doesn't just mean colors and headline font. It means that every letter of text is designated purposefully to match a specific style. Now you can easily set the form input text fonts, and button fonts to be fully consistent with your needs. Comic Sans fans rejoice!

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These changes are all available today, on all plan levels, including the free plan.

Wait, did that work?

Why thank you pages and autoresponders inspire confidence

I’m a proud marketing nerd. So where some people might hesitate to fill out a form, I know what I am getting myself into and am happy to get “future communications” from companies I like in exchange for content or a special offer. But I also know that sometimes forms don’t work correctly. So, when I enter my information and nothing happens I get nervous. (Both that i didn’t actually submit my information and that a marketing manager is blissfully going about their day wondering why they aren’t getting new contacts.)

Here are three easy ways to make sure your new contacts are confident that your form worked:

1. Use a pop-up thank you: There is no more obvious way to know that a form has worked than to explicitly say “thanks” with a pop up. If you’re offering a discount, you can include the offer code in your thank you page and a link to a featured product. If you’re sending people to a piece of content, add a button with a link. You’ll want to say thanks without slowing down people’s ability to move on to their next task.

Thank you pop up

2. Redirect to a piece of content: If you are enticing visitors to your site to sign up for an exclusive piece of content, don’t make them wait once they have completed your form. Send them to that amazing coupon, awesome video or powerful eBook you spent so much time thinking about. Pro tip: If you’re sending them off of your core website (e.g., a pdf file or youtube) have the link open in a new window.

3. Send an autoresponder email with a link or coupon: Even if you’ve done both of the above, I always like to get an email from the business with a more permanent version of the coupon or piece of content that I requested. Your email should speak directly to the offer that someone too you up on both in the body of the email and the subject line.

“Here is your 30% off Coupon”

“Your Copy of Privy’s List Growth eBook”

“Thanks for signing up for my email list”

You get the idea. This way you are reinforcing the message, giving new contacts a permanent way to return to your site, and creating a second positive brand impression.  And you’re not leaving people wondering “did that work?”

Gorgeous, new popup and flyout templates have arrived

The Privy form deisgner is incredibly intuitive and easy to use. Yet for many, time is of the essence. Today we launched tons of gorgeous new templates for popups, flyouts and more.

Included in the new design templates are:

  • Full screen take overs
  • more mobile optimized templates
  • and much more

Check out the template gallery in the designer, and turn these into your own! All templates are available, even for free users.

Four Awesome Hidden Features in the Privy Campaign Designer

The Privy designer is built so you can launch a campaign in under 6 minutes, which is great for anyone just getting started. But with a little bit of effort you can take your campaigns to a whole new level.  

Here are four of my favorite hidden features:

1. Use an image as your background: When I first started using Privy I was just adding images on top of what was already in my design template. But way better than that is using an actual image as your background. Simply go to “Edit Background,” and click “Image” in the popup design step to upload files and choose files for your background. And if you need high quality, free images check out Burst from Shopify or Pixabay.

2. Change the size of your popup:  You can easily resize your popup by once again clicking “Edit Background” in the popup design step and using the sliders to make changes. That way you can take over the whole screen for major announcements like a new product line or an awesome discount.

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3. Automatically center your content. If you’re like me, you like to move the various elements of your campaign around to see what they’ll look like. Sometimes that means things like text boxes and form fields get out of alignment. Clicking “center element” solves that problem automatically.

4. Design a popup without a form:  This is great if you want to announce a new product and get your visitors shopping right away. Simply disable the form in the the “Form” step or delete the element in the design stage. Bonus tip: Include a button that will take visitors exactly where you want them to go.

What are your favorite “hidden” Privy features?