Say hello to Sam Goodnow

Let's give a big, warm welcome to Sam Goodnow, the new face of content marketing here at Privy. Sam joins us on a mission to eat her own dog food. She was most recently on an ecommerce marketing team, and saw first hand how much ecommerce marketers struggle with list growth and customer acquisition.  There couldn't be a more perfect fit as Sam is now helping us tell our story, so that her former peers don't have to go through the same pains as Sam experienced.

Welcome aboard, Sam!

Sam Goodnow - content marketer extraordinaire

Sam Goodnow - content marketer extraordinaire

Google SEO change for mobile popups in 2017

Google recently announced that starting in 2017, they will be making changes to their rankings. Specifically, Google will be penalizing mobile sites that use intrusive interstitials, also known as mobile popups. You can read Google's full announcement here

 

Who this affects:

 

Any website currently using a popup on the mobile site. Namely publishers using popup to display ads, and even Privy users targeting the same popup campaign to both desktop and mobile visitors.

 

What is considered an intrusive mobile popup?

 

According to Google's official announcement, the following examples would be flagged:

A mobile popup that covers the main content, either immediately or after a period of viewing the page
Displaying a standalone mobile popup that the user has to dismiss before accessing the page
A welcome mat mobile popup where the above the fold portion of the page pushes the original content underneath the fold.

 

Examples of intrusive mobile popups:

 

What is considered an acceptable mobile display?

 

According to Google's Official announcement, the following are examples of acceptable mobile interstitials:

Banners that only use a reasonable amount of screen space and are easily dismissible. For example, app install banners provided by Safari and Chrome are examples of banners that use a reasonable amount of screen space.
Interstitials that appear to be in response to a legal obligation, such as for cookie usage or age verification.
Login dialogs where content is not publicly indexable. For example, publisher content that is behind a paywall

 

Examples of acceptable mobile displays:

A mobile banner prompting the visitor to download the native app.

A mobile banner prompting the visitor to download the native app.

A mobile banner notifying the visitor of the website's cookie policy.

A mobile banner notifying the visitor of the website's cookie policy.

In the above examples, you'll note how the interstitial displays take up less than 30% of the phone screen, and can easily be closed.

 

Best practices we recommend for Privy users:

 

If you haven't already, you should be running separate campaigns for mobile visitors. You can accomplish this easily using the Privy device targeting feature. This way, you can leave your desktop campaign in it's current format, and create a separate campaign that is truly optimized for mobile.

Your mobile targeted campaign should use the email bar display type. You could also consider using a flyout display type, and keeping the height of the flyout to a minimum.

Your mobile targeted campaign should not use a timer or scroll trigger. If you set any triggers at all, it should just be a floating or full width tab. In line with Google's announcement, you want to be sure that if a visitor lands on your site on a mobile device, they are actively clicking the tab to open the form.

 

Example of the Privy mobile bar:

Privy mobile email bar in closed position.

Privy mobile email bar in closed position.

Privy mobile email bar in open position.

Privy mobile email bar in open position.

In the above screenshots, notice how little screen space the closed email bar takes up. Also notice that the visitor needs to click the bar to open the form, and even in open position, the visitor can easily close the bar.

One other option for Privy users, is to keep the popup format, but remove all automatic triggers, and only use the tab as the prompt for the mobile visitor to open the popup. Here's what that would look like:

Turn off all automatic triggers for your mobile popup

Turn off all automatic triggers for your mobile popup

Choose a tab style that prompts a popup once clicked

Choose a tab style that prompts a popup once clicked

Example of a tab triggered popup that only opens the popup once clicked.

Example of a tab triggered popup that only opens the popup once clicked.

A note to Privy users on the Always Free plan:

You can remain on the free tier without concern. You will just need to tweak your existing popup campaign to only use exit intent as the trigger, and also have a tab prompt. Since exit intent only works on desktop, it will not automatically trigger a popup on mobile. The different tab styles will act as the only available prompt on mobile devices, as noted in the screenshots above. The only reason you would need to upgrade is if you want the ability to have completely separate campaigns on desktop vs mobile. That is where the device targeting feature comes into play. But to reiterate, you can use our above recommendations to remain on the free plan, and avoid any issues.

Most importantly, remember that list growth isn't just about slapping a generic popup on your website. It's about crafting relevant, personal opt-in opportunities that enhance your customers' journey. So as you rethink your approach to mobile opt-ins, keep your customers user experience as unintrusive as possible, and as relevant as possible. If you're successful achieving that, you won't have to worry about Google penalizing your ranking based on annoying mobile popups.

 

A big, warm welcome to Andrew Vazquez

Say hello to Andrew Vazquez, the new face of Privy customer support. Andrew joins us after recently closing over 1,000,000,000 (1 Billion) support tickets at Constant Contact. He spent nearly 4 years helping small businesses around the world optimize their email marketing efforts. There couldn't be a more perfect fit.

Welcome aboard, Andrew!

Andrew Vazquez - the man, the myth, the support legend

Andrew Vazquez - the man, the myth, the support legend

Welcoming Mike Chu to the Engineering Squad

Today we're excited to announce that industry veteran Mike Chu has joined the Privy engineering team. Mike is bringing his most recent experience from Netra + Bookity to the table. But don't be fooled, Mike may be fluent with the Mean JS stack, but he's really a nice, approachable guy.

Welcome aboard, Mike!

Mike Chu. Ready to bring his A game to the front and back of Privy's engineering stack.

Mike Chu. Ready to bring his A game to the front and back of Privy's engineering stack.

[New Feature] Target Popups and Notifications based on Shopify Cart Value

With today's update, Shopify users on the Privy commerce or Growth plans can now target specific messages to users based on the value in the visitor's shopping cart. This is the first of several new audience targeting capabilities to come.

Targeting by cart value is perfect for abandoned cart popups, free shipping bar announcements and more.

Cart value targeting is available today on Commerce and Growth plans, for Shopify connected accounts only. Enjoy!

Make the Most of Black Friday & Cyber Monday: Converting Traffic and Capturing Leads

Black Friday and Cyber Monday is fast approaching, and chances are you have already begun setting up your discounts, teasing them to your existing subscriber base, and making last-minute adjustments to perfect your shopper experience for the big day(s).

Black Friday and Cyber Monday weekend (we’ll shorten that to BFCM) is a relentlessly competitive time, as brick and mortar and ecommerce storefronts alike compete for inbox space, shopper attention, and ultimately wallet share. Therefore it's also a perfect opportunity to refresh your on-site strategy to take advantage of increased site traffic and convert more shoppers than ever before.

We’ve already discussed a few different ways to stand-out this Black Friday Cyber Monday weekend, but beyond trying different promotions and timing, we’ve found that there are more personalized approaches you can take to make your shoppers’ experience seamless, and ultimately more rewarding for your ecommerce in the end.

[Don't miss it: Prepare Your eCommerce Marketing for Black Friday and Cyber Monday - Webinar]

Welcome the Black Friday + Cyber Monday Traffic

If a customer is on your site during one of the most competitive online shopping periods of the year - first of all, congrats! Second of all, let’s move! You don’t want to waste this opportunity.

Welcome shoppers immediately with messaging about your BFCM promotions so they know exactly where to go next. Use a tailored popup or banner to highlight deals or lead to specific landing pages. An announcement campaign makes it easy for customers to find your promotions without having to dig.  

Cyber Monday Welcome Popup

A festive hero image centered around your BFCM offers is another way for shoppers to see deals immediately when landing on the site and not get lost or distracted. Add a call-to-action on the image so shoppers know where to click to head directly to a sale category, or browse your best selling products.

There are a million sales going on, so your potential customer needs to be able to easily navigate your site and get to what they want, or else they’ll take their shopping elsewhere.

Personalize the BFCM Shopping Experience

Tailoring your on-site strategy based on a few different variables can really bring your BFCM experience to the next level.

For example, splitting the traffic based on two types of visitors, such as first-time visitors and repeat visitors, will allow you to personalize the welcome message discussed above. This can further simplify the navigation process for shoppers, and save browsing time so they can get straight to adding-to-cart.

-          Target a first-time visitor with a welcome message popup or banner. Since this is their first time exploring your site, you could focus on highlighting your most popular products, or products that most new customers purchase from you. Don’t forget to them about a promotion on that product, in the spirit of Cyber Monday.

-          Someone who has been to your site several times has already seen and hopefully purchased your most popular product, so you could try directing them to other products to expand their awareness of what you offer – and then of course supplement it with the BFCM sale that you’re running.

Cyber Monday Repeat Customer Welcome Back

Beyond identifying the number of times a visitor has been to your site, there are other variables you could easily use to personalize your on-site shopping experience for BFCM shoppers.

-          Device type: A desktop shopper has plenty of screen space to browse catalog pages, while a mobile user will need a slimmer version of the site to shop on. Serving a different homepage or welcome popup optimized for mobile can nudge traffic in the right direction.

-          Popups based on geographic location: If you have shoppers all over the world, you may want to offer different BFCM discounts in your popups based on a visitors’ location

-          Popups based on referral path: If a customer clicked your Cyber Monday coupon on a Facebook ad, and another found you via Google search results, you can communicate different messages to them. Clicking your ‘25% Off’ ad on Facebook means a customer is headed straight for your 25% off deals, so you don’t have to waste a communication telling them about anything else when they land on your site just yet.

-          Messaging based on whether a visitor is logged in as a customer or not: The perfect time to give your best customers an extra-special VIP Cyber Monday deal!

Identify which of these ideas will suit your customers best. By choosing just one or two visitor stories you want to take advantage of, you can focus on converting your most likely customers with a tailored shopping experience.

Use Cart Abandonment to Convert or Capture Leads

Hopefully once your visitors have been directed to discover your promotions or product picks, they continue along to purchase. But if they don’t, there is one last solution to try – an abandoned cart popup.

If a shopper has added a product to their cart and they are going to leave your website before completing their purchase, you’ve got an opportunity to serve a popup or banner that is super targeted to that visitor and the contents of their cart.

Abandoned Cart Popup Cyber Monday

By crafting messaging around the remaining time left in the sale (think countdown…), or highlighting the limited stock available of the product they are shopping for, you can create a sense of urgency that may push the shopper to check out then. Additionally, you could serve the customer an extra discount on this notification to further incentivize completing the purchase.

You can include an email address field in that popup so you can follow up with them via email if they still don’t complete the purchase, but ideally this popup discount is going to be the extra nudge they need to reduce the likelihood of them leaving without purchasing.

Make the Most of BFCM Traffic by Following Up

After all this, don’t forget to follow up! For traffic that didn’t convert or for any emails you collected during BFCM, you now have an open line to communicate with these potential customers during the next few weeks of the holiday season. A welcome series of emails detailing a little background about your brand, or showcasing a few select products can help educate these subscribers and turn them into customers down the line.

So which visitor path will you use to personalize your site before the holiday traffic begins?

Choosing just one or two of these quick updates to your site can help you make the most of your hard-earned traffic on Black Friday and Cyber Monday weekend, and in the holiday shopping weeks to come. 

Prepare your ecommerce marketing for Black Friday and Cyber Monday

In our recent webinar, we discussed strategies and a playbook for making the most of this year's Black Friday and Cyber Monday. From a marketers perspective, we cover ideas, schedules and a playbook for:

1.  Driving holiday traffic from email and social media

2. Converting more ecommerce traffic using popups, abandoned carts and more techniques.

Enjoy the slides and recording below: