We recently conducted a live Q & A session on Facebook about list growth and on-site conversion (see below) and the first question was one we get asked a lot. “Why do I need another popup form if I'm using a lead capture form from my e-mail service provider?”
We find that our email service provider partners - companies like MailChimp, Bronto, Sendgrid, Constant Contact, Klaviyo, Emma and Hubspot - are incredible at making it easy to design, send, and trigger e-mails. They may have a very basic light box (e.g., pop-up or flyout) or an embedded form that you can show to everyone who visits your site, but they haven’t invested in the targeting or design flexibility that can drive significant improvement in conversion. If you are ready to take things to the next level, we make it easy to design with drag and drop editing, provide a wealth of targeting options based on what you can infer about a visitor, while still being fully integrated with your e-mail provider.
Contrary to the annual articles stating that people are moving away from email, email marketing is definitely not dead.
We find that specifically within ecommerce, but really in any vertical, that e-mail continues to be, or perhaps is even growing, as the highest ROI channel for communicating with your customers. We find that when we are triggering e-mails to our users, that those get the most engagement, the most clicks, that sort of thing. But in general, it's a relationship that you own. It doesn't belong to Facebook or Snapchat, or Instagram, or Twitter. If you build an e-mail relationship, as long as you don't abuse that relationship, you can communicate with that customer or contact whenever you want. That's, for small businesses or large, just a hugely impactful channel of marketing.