The original version of Privy was built for businesses with a physical presence, running a promotional offer, and using only a banner display. We integrated with two services: Mailchimp and Constant Contact.
Today we support tens of thousands of businesses running all kinds of campaigns, and connect to dozens of services as diverse as Slack, Google Analytics, and Adroll. Along the way, we added features to support new scenarios and use cases, reorganizing things occasionally to keep it all manageable.
Somewhere along the way, things gradually became more cluttered than we would've liked, and we've received feedback that behaviors could be difficult to understand and control. That's why we're introducing the largest update we've ever released today, packed with dozens of improvements large and small.
Our rationale for this refresh was driven by two major themes: visibility and control. One of the clearest messages we heard from customers was how frustrating it was to have to start over when a setting like "campaign type" locked other settings that couldn't be changed. So starting today, campaigns no longer have an immutable type, and you'll never be stuck with a choice you made earlier that can't be undone.
We're also changing and removing many settings that cause hard-to-predict ripple effects, especially if they aren't immediately visible. An example: in the old dashboard, "custom restrictions" would show up in banners, autoresponder emails, and landing pages simultaneously (and couldn't be turned off). Now you can design the look and content of each display format separately, with less guessing and fewer hardwired settings.
It goes without saying that we've worked hard to test this update and ensure that it's a bug-free experience, but we can't catch everything. The team will be happy to help you find your way around, log new issues, as well as hear your feedback on the new experience – just find us on live chat! We've also updated our documentation to reflect the new changes.
This update also lays the groundwork for new features over the coming months - we're excited to share them soon!
The Privy team
Given the number of changes we rolled out, we'll be hosting and recording a webinar walking through the updated product. Click below to reserve your spot.
Below you'll find a summary of all changes. We suggest you visit our product documentation, which is now fully updated to reflect the product refresh.
IMPORTANT! These changes could affect your existing campaigns:
- New default popup style and default corner tab. This will take effect unless you have previously edited the default popup for your campaign.
Campaign title, description, and custom restrictions no longer dynamically update across all displays. When making changes to your campaign you will need to update each individual display as you see fit.
We've made some modifications to the default autoresponder email and reminders. This does NOT apply if your email has already been customized.
“After signup message” now appears in emails by default, whereas they used to show only under specific combinations of settings.
Embedded forms may change slightly in appearance. Edit its appearance in the new dashboard. You will likely need to set your form size again through the Privy dashboard, as embed tag attributes are no longer used when determining form sizing.
All campaigns can now validate “one per customer”, “first time only,” and “signup supply limit.” Breaking any of these validations will result in a contact being blocked from signing up.
All campaigns can now be scheduled to start and end on a fixed schedule, or run indefinitely.
All campaigns can now take advantage of customizable autoresponder emails!
Improved customization for autoresponder emails. For even more control over emails, upgrade to the commerce plan or above.
Campaign title and description are now only shown internally in the dashboard, not to consumers. Displays will no longer automatically inherit these values.
Can now add and remove displays for campaigns as needed.
Can now add POS code and redemption labels for in-store redemption.
All display types - embedded form, landing page, banner, and popup will use the same thank-you page design for a campaign (with optional confetti!).
Previously, certain thank you pages were auto-generated for some displays, but not others.
Improved form builder drag & drop user interface
Added new field type: Static hidden fields. Use these fields to tag contacts with static data (such as "Contact came from Privy") and automatically pass that data along to your email service provider when syncing. Dynamic hidden fields (like current URL of the user) are coming soon.
Name field can now be made optional.
TARGETING AND TRIGGERS
Can now trigger popups and banners after the user scrolls a certain percentage of the way down the page.
Vastly expanded customization options for Banners, Landing Pages, and Embedded forms.
Can now change banner, landing page, and embedded form colors, as well as freely add fully customizable text elements (color, font, size, etc.) with markup.
Can now add arbitrary resizable images to landing pages.
For popups and banners, you can now configure tab position on mobile devices: top, bottom, or no tab.
Added support for links and link buttons (available in popups, landing pages, and thank you pages).
Added support for buttons that close a popup.
Added support for centering and duplicating elements, and undoing element deletions.
Added better live campaign preview on any website with your Privy code installed.
Can now hide designer sidebar for a wider preview of your display.
Congrats to Trobo, the storytelling robot, on closing an incredible deal on Shark Tank last week.
Founders Chris Harden and Jeremy Scheinberg pitched the sharks on their incredible educational toy robot and content concept.
And after a grueling few minutes, they ended up successfully closing their financing with one of the sharks.
We were also happy to see they doubled their email list in a matter of hours!
We're excited to release our brand new integration with the Soundest Ecommerce Email Marketing platform.
With the launch of our Soundest integration, we now offer an easy way to sync all newly acquired email contacts from Privy, directly into the Soundest list of your choice.
To automatically sync new emails to your Soundest account, here's what to do.
1. Head to settings & authenticate your Soundest account.
2. Create and publish a Privy email acquisition campaign.
3. Select the Soundest list to keep in sync.
Are you a Soundest user looking to grow your email list? Learn more about our integration and create your Privy account here.
With the accelerating popularity of popups, email bars, banners and other list building techniques, we examine conversion rate benchmarks for these common techniques.
We collected over 100 Million data points from over 5,000 marketers who use Privy to power their list growth efforts.
Which display types convert best?
How does popup timing affect conversion rate?
Can exit intent really have an impact?
And many more benchmarks.
Many marketers ask, "Should I display my popup immediately, or after a delay"? Certainly, data around conversion rate by time delay are impacted by other factors like campaign content, but we did take a horizontal view across 5,000+ campaigns, and 50 million data points to examine if there was any measurable difference in the effectiveness of various time delays:
- Displaying your campaign immediately (within 3 seconds of page load), or displaying at 15-30 seconds is optimal for conversions.
- Displaying the campaign at 5-10 seconds is interrupting a user flow, and does not convert as well.
- And triggering campaigns after 30 seconds performs worst.
The key takeaway is that as a marketer you either want to capture visitor attention immediately, likely using a compelling first time offer, or waiting until the user digs deeper into your site between 15-30 seconds.
Interested in more email list growth data like this? Register below and we'll notify you when we launch our upcoming data set on the state of email list growth:
Marketers love to A/B test campaign creative, yet for the most part the tests are restricted to a single display type. We looked at 100 million datapoints across the three most popular form display types to examine which performs best. First let's understand each display type:
- Popup: Likely does not need explanation. Popups, also known as lightboxes, typically display in the center of the website, or sometimes as "fly outs" in the corner.
- Bar: A full width bar that typically sits either on top of your site, or at the bottom.
- Banner: A more subtle interaction that sits at the top or bottom of a site, but starts in a "hidden" state until triggered, then rolls in to sight.
The banner style outperforms both the popup and email bar. It's easy for site visitors to get frustrated by a popup, and immediately close it down. We've also noticed that email bars are perhaps a bit too subtle, and it's easy for visitors to glance over them entirely, similarly to a traditional embedded form.
Interested in more data like this? Register below to be notified when we release the full report on the state of email list growth in 2016.
If you're currently using Privy to run offer backed campaigns, you may be interested in checking out our new features around customizing the redemption email designs.
On our top tier plans, you can now enable/disable redemption emails, as well as customize their look and feel to better match your brand.
Easily include campaign data like customer name, after sign up links, redemption links and more.
A recent examination of 100 Million data points, taken over the last 6 months, surfaced some key benchmarks around campaign content. The data shows that above all other factors, the content carries the most significant impact on the conversion rate of your campaign. We pulled the three most frequently used content types to understand how well each converts.
Sign-up campaigns: This is a simple “join our email list popup” that may mention the subscriber can expect specials, offers and announcements, but refrains from using a specific offer to incentivize conversion.
Offer campaigns: Just like it sounds, an offer backed-campaign uses the promise of a specific promo code ,coupon, or piece of content in exchange for conversion.
Enter to win campaigns: This is more of a “sweepstakes” type giveaway, where at the end of the campaign schedule, a winner, or group of winners will randomly be selected.
"Enter to win" forms offer the most incentive to join and convert at 15%, followed by offers which convert 5%, and lastly, sign up campaigns which convert at 1%. Clearly, the higher the incentive, the higher the conversion rate.
Of course, depending on your brand, margins and campaign mission, not all of these campaigns make sense for your business, yet these are good benchmarks to use when comparing your own campaign success.
This is a snippet from our upcoming state of email list growth data post. Join our email list below to hear when the full report goes live.
We've added another integration! If you are currently using ecwid to run your e-commerce site, you can now add the Privy email popup with just a few clicks! You'll then be able to use our website banners, popups and exit intent to turn ecwid website traffic into new email subscribers.