Roll out the red carpet for our newest hire, Jeff Johnson

Today we're excited to announce that Jeff Johnson has joined the company as Senior Principal Architect Comedian. Jeff is a recovering email junkie from Constant Contact, and most notably, founder of the world renowned start up event, Jeffmanity Insanity.

Excited? Check. Nervous? Check. Here's Jeff, ready to crush code on his first day.

Excited? Check. Nervous? Check. Here's Jeff, ready to crush code on his first day.

As we venture deeper into integrations, contacts, email and perhaps our own API, there's no doubt Jeff will bring a ton to the table. 

Welcome to the team, Jeff!

Say hello to Sam Goodnow

Let's give a big, warm welcome to Sam Goodnow, the new face of content marketing here at Privy. Sam joins us on a mission to eat her own dog food. She was most recently on an ecommerce marketing team, and saw first hand how much ecommerce marketers struggle with list growth and customer acquisition.  There couldn't be a more perfect fit as Sam is now helping us tell our story, so that her former peers don't have to go through the same pains as Sam experienced.

Welcome aboard, Sam!

Sam Goodnow - content marketer extraordinaire

Sam Goodnow - content marketer extraordinaire

Google SEO change for mobile popups in 2017

Google recently announced that starting in 2017, they will be making changes to their rankings. Specifically, Google will be penalizing mobile sites that use intrusive interstitials, also known as mobile popups. You can read Google's full announcement here

 

Who this affects:

 

Any website currently using a popup on the mobile site. Namely publishers using popup to display ads, and even Privy users targeting the same popup campaign to both desktop and mobile visitors.

 

What is considered an intrusive mobile popup?

 

According to Google's official announcement, the following examples would be flagged:

A mobile popup that covers the main content, either immediately or after a period of viewing the page
Displaying a standalone mobile popup that the user has to dismiss before accessing the page
A welcome mat mobile popup where the above the fold portion of the page pushes the original content underneath the fold.

 

Examples of intrusive mobile popups:

 

What is considered an acceptable mobile display?

 

According to Google's Official announcement, the following are examples of acceptable mobile interstitials:

Banners that only use a reasonable amount of screen space and are easily dismissible. For example, app install banners provided by Safari and Chrome are examples of banners that use a reasonable amount of screen space.
Interstitials that appear to be in response to a legal obligation, such as for cookie usage or age verification.
Login dialogs where content is not publicly indexable. For example, publisher content that is behind a paywall

 

Examples of acceptable mobile displays:

A mobile banner prompting the visitor to download the native app.

A mobile banner prompting the visitor to download the native app.

A mobile banner notifying the visitor of the website's cookie policy.

A mobile banner notifying the visitor of the website's cookie policy.

In the above examples, you'll note how the interstitial displays take up less than 30% of the phone screen, and can easily be closed.

 

Best practices we recommend for Privy users:

 

If you haven't already, you should be running separate campaigns for mobile visitors. You can accomplish this easily using the Privy device targeting feature. This way, you can leave your desktop campaign in it's current format, and create a separate campaign that is truly optimized for mobile.

Your mobile targeted campaign should use the email bar display type. You could also consider using a flyout display type, and keeping the height of the flyout to a minimum.

Your mobile targeted campaign should not use a timer or scroll trigger. If you set any triggers at all, it should just be a floating or full width tab. In line with Google's announcement, you want to be sure that if a visitor lands on your site on a mobile device, they are actively clicking the tab to open the form.

 

Example of the Privy mobile bar:

Privy mobile email bar in closed position.

Privy mobile email bar in closed position.

Privy mobile email bar in open position.

Privy mobile email bar in open position.

In the above screenshots, notice how little screen space the closed email bar takes up. Also notice that the visitor needs to click the bar to open the form, and even in open position, the visitor can easily close the bar.

One other option for Privy users, is to keep the popup format, but remove all automatic triggers, and only use the tab as the prompt for the mobile visitor to open the popup. Here's what that would look like:

Turn off all automatic triggers for your mobile popup

Turn off all automatic triggers for your mobile popup

Choose a tab style that prompts a popup once clicked

Choose a tab style that prompts a popup once clicked

Example of a tab triggered popup that only opens the popup once clicked.

Example of a tab triggered popup that only opens the popup once clicked.

A note to Privy users on the Always Free plan:

You can remain on the free tier without concern. You will just need to tweak your existing popup campaign to only use exit intent as the trigger, and also have a tab prompt. Since exit intent only works on desktop, it will not automatically trigger a popup on mobile. The different tab styles will act as the only available prompt on mobile devices, as noted in the screenshots above. The only reason you would need to upgrade is if you want the ability to have completely separate campaigns on desktop vs mobile. That is where the device targeting feature comes into play. But to reiterate, you can use our above recommendations to remain on the free plan, and avoid any issues.

Most importantly, remember that list growth isn't just about slapping a generic popup on your website. It's about crafting relevant, personal opt-in opportunities that enhance your customers' journey. So as you rethink your approach to mobile opt-ins, keep your customers user experience as unintrusive as possible, and as relevant as possible. If you're successful achieving that, you won't have to worry about Google penalizing your ranking based on annoying mobile popups.

 

A big, warm welcome to Andrew Vazquez

Say hello to Andrew Vazquez, the new face of Privy customer support. Andrew joins us after recently closing over 1,000,000,000 (1 Billion) support tickets at Constant Contact. He spent nearly 4 years helping small businesses around the world optimize their email marketing efforts. There couldn't be a more perfect fit.

Welcome aboard, Andrew!

Andrew Vazquez - the man, the myth, the support legend

Andrew Vazquez - the man, the myth, the support legend

Welcoming Mike Chu to the Engineering Squad

Today we're excited to announce that industry veteran Mike Chu has joined the Privy engineering team. Mike is bringing his most recent experience from Netra + Bookity to the table. But don't be fooled, Mike may be fluent with the Mean JS stack, but he's really a nice, approachable guy.

Welcome aboard, Mike!

Mike Chu. Ready to bring his A game to the front and back of Privy's engineering stack.

Mike Chu. Ready to bring his A game to the front and back of Privy's engineering stack.

[New Feature] Target Popups and Notifications based on Shopify Cart Value

With today's update, Shopify users on the Privy commerce or Growth plans can now target specific messages to users based on the value in the visitor's shopping cart. This is the first of several new audience targeting capabilities to come.

Targeting by cart value is perfect for abandoned cart popups, free shipping bar announcements and more.

Cart value targeting is available today on Commerce and Growth plans, for Shopify connected accounts only. Enjoy!