How to structure an effective restaurant offer

Creating compelling offers that drive customers into your restaurant is no easy task. You don't want to cheapen your brand, but you know you need to incentivize consumers. Here is a quick guide we put together, including a few case studies of campaigns that have worked incredibly well, without giving away the farm.


[New Feature] Advanced email syncing to groups, lifecycle stages and tags

Many marketing funnels now rely heavily on segmentation and lead nurturing. In these cases, simply syncing new contacts to a single "list" in your ESP or CRM is not enough. You need to be sure that you are syncing new leads and contacts to the correct group within a list, or to the correct lifecycle stage or tag in your automation flows.

Today we're excited to announce that for marketers on the Privy Commerce, Growth and Enterprise plans, we now offer these features for Mailchimp, Hubspot and InfusionSoft.

Here's the support doc on how to set up advanced syncing in Privy.

If you're already on the Commerce plan or above, just login and edit your email sync settings which now include advanced syncing options. Otherwise click the link below to upgrade to the Commerce plan or above.


Privy now supports 10,000 businesses!

A few years ago, I had an idea. I had helped build a few small business websites, namely for each of my parents' small businesses, and in the process, I repeatedly came a cross a major hurdle. There was no easy way to engage and convert website traffic into email relationships that a small business could then use to drive repeat transactions.

At the time, many technology company sites were using the "feedback" and "livechat" widgets, and it seemed logical that consumer oriented small businesses would need a similar tool to engage their customers as well. Keep in mind that most small business websites in late 2011, 2012 were simply static brochures. In fact, even today, that has not changed too much.

This concept inspired me to chat with tons of businesses owners in restaurant and retail organizations and finally I drew up an ugly mock up on powerpoint. 

                                 The first mockup for the original Privy website product.

With a few customer commitments in hand, we started building a prototype.

Flash forward to 2016. 

The product has evolved but the message remains the same: Privy offers simple tools to build your customer list and drive revenue.

I'm excited to announce that today there are 10,000 businesses globally that use Privy. This month alone, the Privy platform will enable these 10,000 businesses to engage and convert over 100 Million consumers around the world.

Boy, does that feel good. But we think we can go bigger. With the help of our incredible partners,  customers and an amazing team, we're now adding over 4,000 new businesses every month. 2016 is going to be an incredible year to say the least.

What motivates us.

When we first started, we were motivated to solve real problems for small business owners. And that has not changed, yet now it is your direct feedback that inspires us to do better, keeps us focused on solving real business problems and now even drives our product roadmap.

From the entire team here at Privy, thank you all for your incredible support along this journey.

Sincerely,

Ben Jabbawy - Founder of Privy.

 

 

 

 

[New Feature] Device Targeting for your Privy website widget

In today's mobile world, it's increasingly important to personalize your content and customer experience based on who they are and how they're interacting with your brand. 

With Privy's new device targeting features, you can now fully customize website widget based campaigns depending on your targeted device. This will enable you to run mobile specific campaigns, desktop specific campaigns or universal campaigns with just a few clicks.

Device targeting is a feature available on all Privy premium plans.

[New Feature] Collect birthday and generic date fields in your popups and landing pages

Looking to collect additional data from your subscribers? In addition to generic text based fields and drop down select fields, Privy now supports birthday and generic date selection fields.

Collecting birthday or other date specific fields is perfect for triggering birthday offer automation sequences, or even collecting call back dates from leads. The opportunities are endless.

If you'd like to add date fields to your Privy campaigns, you can do so under the Privy plus plan, or higher. Upgrade here.

Add custom forms directly in your popup or landing page designer.

[New Feature] Relative Redemption Periods

To date, all offers powered by Privy were required to have a redemption period according to  fixed set of dates. Let's say the campaign was redeemable from January 1 - January 30th. That means anyone who claims the offer on January 29th, only has one day left to use the offer. In many cases that is the intended behavior of your offer. But in some cases you want to enable the customer to redeem the offer in a time frame that is relative to when they first claimed the offer.

This week all of that changes with the launch of our relative redemption periods.

In certain scenarios, marketers want to have an offer that runs all year round, and they only want the customer to be able to use it within a certain period of time relative to when they signed up for the offer.

Here are two quick examples:

1. You run an ecommerce store and want to have a perpetual 10% off popup.

Now you can select relative redemption in the offer schedule, and have the popup running all year round, but limit the customer to redeem the promotion within 2 weeks of when they claimed the offer.

2. You run a restaurant and want to have a customer service offer.

Whether a bad Yelp review, or a complaint to customer service was the issue, you can now have a "hidden" customer service offer that is given out to a guest who had a sour experience. You can now limit the redemption of that ongoing campaign to 30 days from when you sent it to them.

If you are already using Privy offers, simply login to create your first offer with our relative redemption periods.

Grow your Fishbowl email list with Privy

We're excited to release our brand new integration with the Fishbowl email marketing platform.

With the launch of our Fishbowl integration, we now offer an easy way to sync all newly acquired email contacts from Privy, directly into the Fishbowl list of your choice.

Getting started with Privy is easy. You can use our website banners and exit intent popups to grow your subscriber list, or our landing page tool to convert paid and social traffic. 

To automatically sync new emails to your Fishbowl account, here's what to do.

1. Head to settings > Linked Accounts & authenticate your Fishbowl account.

2. Create and publish a Privy email acquisition campaign.

3. Select the Fishbowl list to keep in sync.

Are you a Fishbowl user looking to grow your email list? Learn more about our integration here.

Grow your Robly email list with Privy

We're excited to release our brand new integration with the Robly email marketing platform.

With the launch of our Robly integration, we now offer an easy way to sync all newly acquired email contacts from Privy, directly into the Robly list of your choice.

Getting started with Privy is easy. You can use our website banners and exit intent popups to grow your subscriber list, or our landing page tool to convert paid and social traffic. 

To automatically sync new emails to your Robly account, here's what to do.

1. Head to settings > Linked Accounts & authenticate your Robly account.

2. Create and publish a Privy email acquisition campaign.


3. Select the Robly list to keep in sync.

Are you a Robly user looking to grow your email list? Learn more about our integration and create your Privy account here.

[New feature] Thank you page designer

Ask and you shall receive. With the launch of our drag and drop popup designer, we removed all code from the popup design experience. You can upload photos, change backgrounds, adjust size and targeting all with the click of the button.

But after your customer signed up for your campaign, we presented the same default thank you page display. That just didn't seem right.

With this week's feature launch, you now have FULL control over your Privy campaign's thank you screen. 

Here's what to expect:

  • The same click to edit, drag and drop functionality of the popup designer
  • Add or remove text and image elements
  • Surprise new opt-ins with confetti



Grow your Freshmail email list with Privy

We're excited to release our brand new integration with the Freshmail email marketing platform.

 

With the launch of our Freshmail integration, we now offer an easy way to sync all newly acquired email contacts from Privy, directly into the Freshmail list of your choice.

Getting started with Privy is easy. You can use our website banners and exit intent popups to grow your subscriber list, or our landing page tool to convert paid and social traffic. 

To automatically sync new emails to your Freshmail account, here's what to do.

1. Head to settings > Linked Accounts & authenticate your Freshmail account.

2. Create and publish a Privy email acquisition campaign.

3. Select the Freshmail list to keep in sync.

Are you a Freshmail user looking to grow your email list? Learn more about our integration and create your Privy account here.