Announcing the Flyout - a new display type to add more email subscribers

Today we're launching a new website display type to your Privy marketing mix.

Say hello to the Flyout.

The new flyout display type can be positioned on the bottom left or right of your site. It's perfect for marketers who don't want a popup in the center of the site, but do want a gentle nudge to join the email list. It's perfect for publishers and blog sections of your site.

Consistent with the popup and banner displays, a flyout comes with the timer, exit intent and scroll percentage triggers. It can also have a dedicated tab as well.

As for design, the flyout has the exact same element based designer, with the same configuration settings as the Privy popup.

Grow your Drip email subscriber list with Privy

We're excited to release our brand new integration with the Drip email marketing platform.

With the launch of our Drip integration, we now offer an easy way to sync all newly acquired email contacts from Privy, directly into the Drip list or sequence of your choice. 

Getting started with Privy is easy. You can use our website banners and exit intent popups to grow your subscriber list, or our landing page tool to convert paid and social traffic. 

To automatically sync new emails to your Drip account, here's what to do.

1. Head to settings & authenticate your Drip account.

2. Create and publish a Privy email acquisition campaign.

3. Select the Drip list to keep in sync.

Are you a Drip user looking to grow your email list? Learn more about our integration and create your Privy account here.

Announcing floating tabs - a new tab style to trigger your displays

In our email list growth report from 2016, we detailed how incredibly effective it is to include a visual call to action that when clicked, prompts your email capture campaign. Well today we're launching a new tab style to the mix.

 

Floating Tabs

 

The new floating tab style can be positioned on the bottom left or right of your site. It's perfect for marketers who don't want to block core site navigation, yet want a dedicated CTA that prompts a campaign.

It includes a red notification if the visitor has not yet viewed the campaign, and slowly animates in the tab teaser text, as shown in the demo below.

The default floating tab includes a simple email icon and you can easily swap that out for your own image that you upload into the tab's settings.

Consistent with the other tab styles form Privy, a campaign that uses a floating tab, can still use other display triggers like the timer, exit intent and scroll percentage.

 

Floating Tab in Action

Announcing the campaigns page overhaul

“More information at a glance…” - that was the inspiration behind the recent campaigns page redesign. 

We're excited to announce a major update to the campaign page’s interface, adding visuals, and more stats at a glance. 

We added new drop-down features where users can search and organize their campaigns by whether they’re active or not, their launch status, and their completion status. You can also sort the campaigns by start date, end date, title, most recent, amount of views, signups, redemptions, and other options as well.

Another new feature is the display of the different campaigns in the dashboard. Each campaign card will show a preview of that campaign's display design. Furthermore,  hovering over them will trigger a few different possible actions for said campaign. You now have the ability to stop the particular campaign, duplicate the campaign, while the views and sign-ups metrics are also displayed.

With the new campaigns page, navigating Privy is a lot easier and visual, and now you have all your stats in view in one glance.

Say hello to the new campaigns page:

Happy Marketing!

 

[Infographic] Quickly, and easily grow your email list

More email subscribers are a good thing. A larger, current list helps you more easily build your brand, create excitement in your community, and share news of cool products or services. But growing it? That takes lots of effort— right ? Sure. Sometimes it does. But there are also hacks you can take advantage of to grow your email subscriber base without too much effort.

For starters, some social media platforms help you reach new people more easily; Facebook’s Lookalike Audience is one. It allows you to set some parameters for that new cohort so you can find people with similar interests and likes.

Another trick it to offer multiple opportunities for people to join that subscription list. It shouldn’t be hard to find links, and you can use tools such as pop-up boxes to help, too. Giving people an action — an incentive that gets them to sign up, an offer in a blog — are useful ideas as well.

Ready to grow your emails? Use this graphic to get started.

Easy Ways to Quickly Grow Your Email Subscriber Base

Announcing mobile email bar displays

These days, nearly 60% of website traffic is coming from mobile devices. As such, it's crucial that any list growth campaign is truly mobile optimized. To date, we have converted the email bar display type from a email bar on desktop, to a popup on mobile devices. That ends today!

We're excited to launch a truly mobile email bar display type. Click below to see how the desktop bar transitions to mobile devices.

Desktop bar:

Mobile bar:

Note that for any existing email bar campaign, Privy automatically converts your previous bar display into the new mobile bar. No action required!

 

 

3 Fulfillment Models for Every E-Retailer

Let’s talk fulfillment. It’s an often overlooked part to selling online, but it’s a crucial one. It deals with getting product from where it’s stored to the customer’s door, and most merchants probably agree that’s pretty important.

There are three common fulfillment models that most e-retailers adopt to get products from A to B; in-house, outsourced, and dropshipping. We’ll cover all of them, starting with dropshipping.

Dropshipping

Dropshipping is a fulfillment model with the least actual fulfillment -- it’s super hands-off. It’s a model where an e-retailer sells a supplier’s products which the supplier ends up fulfilling on their own. Dropshippers could run their business from a car with an Internet connection.

It’s attractive to a good amount of merchants because you won’t have to deal with the process of buying, picking, packing, and shipping products. No boxes, no shipping labels, no stored product. All you do is work with a supplier that has products you’d like to sell, you market them, and send any orders to the supplier who handles the rest.

Here’s a rundown of all the benefits:

  • No upfront costs -- You won’t need cash for inventory, as your supplier is the one handling that. That means no paying for storage space or having cash tied to inventory.

  • Focus on the sexy side -- Your job is to sell the product. All of the enjoyable customer-facing responsibilities -- branding, website design, content, email marketing -- are in your court.

  • Test new products easily -- As you build a brand, adding products is as simple as asking suppliers if they’ll let you sell them. No need to worry about riskily buying a product that won’t perform well. Just dropship new products to see if they’re decent performing.

  • Scale simply -- If you find yourself looking to expand your product offerings, simply leverage multiple suppliers. Sell products from as many suppliers as you can manage.

And, for emphasis, you won’t have to deal with anything related to fulfillment. It’s probably a pretty picture, but it does have an uglier side that repels many merchants…

Lack of control

When you dropship, you have little to no control over anything about an order, whether it’s the fulfillment time, method, packaging -- any of it. It is entirely hands-off; you sell the product and that’s it.

That causes some issues for merchants. Because you’re essentially the salesman and marketer, you’re missing out on an opportunity to build the very brand you’re using to sell the product. You won’t be able to add any branded or personal touches to the order, whether it’s branded packaging or a thank you note, because you don’t fulfill anything.

Plus, if something goes awry in the fulfillment process and you have an irate customer with a return, what are you going to do about it? The return is sent back to your supplier who handled the order to begin with. Are you going to wag your finger at them and tell them to correct their mistake for future orders to come? A returned order impacts your brand more than the supplier.

Pick those partners wisely

That leads to the next and perhaps biggest risk to dropshipping: you don’t have much leverage unless you’re selling effectively. Your vendor is your biggest risk.

A dropshipper, at the end of the day, is a middleman between supplier and customer. A salesman, so to speak, that sells the supplier’s products. What’s to prevent a supplier from getting a new one? There are plenty of businesses out there.

In fact, what’s to prevent a supplier from bypassing the salesman altogether? Once a customer places an order, the supplier has all the information they need to cut out the middleman and sell directly. That said, most suppliers wouldn’t risk their reputation by making such a move.

To make matters worse, suppliers also have a finite amount of product, but can have as many dropshippers as they want. You’re sharing inventory with other businesses. If quantity hits zero, you won’t have products to sell.

Long story short, relationships are everything when dropshipping. You’re very reliant on your supplier when you dropship, and that makes some merchants very uncomfortable.

Outsourced fulfillment

How about a fulfillment-free fulfillment model where you actually control inventory but don’t need to rely on suppliers? That’s the essence of outsourced fulfillment, a model where a merchant purchases inventory from suppliers to sell, but outsources their entire inventory and shipping operations to a third-party that stores, manages, and fulfills orders.

Hands-pretty-much-off

You won’t be dealing with fulfillment when outsourcing. That’s the biggest pro to the model. No routine, day-to-day, hour-to-hour order fulfillment. By outsourcing to a 3PL (third-party logistics provider), you’re paying for products to be stored and fulfilled efficiently, all while you go about handling other business matters, like online marketing.

Other than the cost-effective shipping rates that 3PLs are able to negotiate due to the order volume they’re fulfilling, that hands-off fulfillment is pretty much the only benefit, albeit a huge one.

There are a few big questions you need to ask yourself before trying out outsourced:

  • Is my order volume steady -- Working with a 3PL means added expenses and added costs for every product fulfilled. Consistent order volume makes sure those expenses are manageable, if not predictable.

  • Is integration a possibility -- It’s incredibly important that you’re able to connect your sales channels to your 3PL if you want to optimize your process by automatically routing ready-to-be-fulfilled orders their way.

  • Do my products fit an outsourced model -- If your product is fragile, personalized, or perishable, it won’t do very well in a 3PL that efficiently gets products out the door.

The cons

When it comes to outsourced fulfillment costs, things get a lot more complicated. It gets pricey, and 3PLs pricing structures can vary quite a bit. Finding the 3PL that meets your needs -- whether it’s product or cost-wise -- will require research.

And, like dropshipping, control remains the biggest issue. Merchants will have to make sure a 3PL is willing to accept and use their branded suppliers if they want to drive brand awareness and loyalty.

But where that lack of control really stings is the fact that your inventory -- that large investment of yours -- is potentially far away from you in a warehouse owned by a third-party. It’s uncomfortable for inventory to be out of a merchant’s hands, and it forces them to rely on a third-party for updates as orders are fulfilled. The integration question mentioned earlier is important here.

Unless you want to be in constant communication with your 3PL -- manually sending orders their way, waiting for their updates, and updating your spreadsheets -- an integration between your sales channels and the 3PL is essential. Through it, the sales channel can alert the 3PL of fulfillable orders, after which the 3PL can fulfill them, update inventory quantity and automatically write amounts back to those channels so everything is aligned.

It gets complicated. But for others who want that simple control over both inventory and fulfillment, there’s in-house, a more common model.

In-house fulfillment

In-house fulfillment is almost always first-base for e-retailers when they launch their online businesses. Why? Well, it’s the simplest, it’s DIY, and you can literally begin fulfilling in your very own house (or apartment, of course).

It’s a model that takes the fulfillment process -- getting products from inventory to the customer’s door -- and puts the reins in your hands. That’s the chief benefit of in-house fulfillment: complete control.

Control

As orders flow in, you’ll pick, package, and select the carriers to ship your products out. And that second word, package, is where your power of control shines.

Here are some operational options in-house provides:

  • Quality control -- Because it’s DIY, you won’t be relying on any third-party to ensure that your package above par. Every package that goes out has your seal of approval.

  • Branded unboxing experience -- Rather than using standard, cardboard boxes that a 3PL or supplier uses, you have the ability to use your own branded materials, like brand-colored tissue paper and branded boxes.

  • Add some personalization -- Because you’re handling orders, you can apply a personal touch, like a handwritten note of thanks, a second-purchase discount, or returns information.

Scale

As you grow, in-house fulfillment scales alongside you, as it’s still (you guessed it) in your control. Once your living room or garage gets too packed, renting out warehouse or storage space is a possibility. And if you find your order volume getting too high to manage alone (a great problem), it’s always possible to hire some part time employees that help pick, pack, and ship.

Do keep in mind, though, that these are also risks. The more space, the more inventory you have, and that means more tied-up cash. And the more people you hire, the greater the legal and compliance risk.

Reaction time

With in-house, you’re able to react quickly to changes in demand. You’re constantly aware of stock quantities, and if something’s selling fast, it’s easy to restock. If a product’s sitting on a shelf, throw a promotion up. Similar products selling in the same cart? Bundle them together as a single product for sale.

Whenever you’re fulfilling with a 3PL via outsourced, they must always be kept in the loop. It’s not as simple as “wow, this product’s flying off the shelves -- let’s buy more.” You must alert them, involve them, and be sure they’re prepared for changes in your demand.

That said, regardless of how much control you want, you are reliant on suppliers. If they don’t have product, it doesn’t matter how quick you react.

Control problems

So far, in-house probably looks amazing compared to the former two models. But there’s a big reason merchants select outsourced fulfillment and dropshipping. They would prefer not to have to control fulfillment.

It can get overwhelming at high order volumes when you’re spending much of the day going through the motions of getting products out. And if you aren’t doing it yourself, you’re likely renting space and hiring employees, which can get just as expensive as outsourced fulfillment at a point.

The spectrum

Essentially, each of these fulfillment models lies on a spectrum of control, with in-house having the most control over fulfillment, and dropshipping the least, with pros and cons dispersed throughout each. Merchants will always end up picking one that meets their needs when it comes to cost and control.

It also should be said that none of these models is exclusive; you can fulfill different products in different ways. Large products with sizable margins may be great for outsourced or dropshipping. Items easily fulfilled in small parcels or that require some personalization may be good for in-house. It’s all up to you!

About the author

This is a guest post, written by Harrison Dromgoole, the Content Creator at Ordoro, a shipping and inventory management tool. Ordoro tackles the unsexy but essential function of supply chain and order management, allowing merchants to streamline their back-office processes across all their sales channels so they can focus on growing their business.

Today's approach to ecommerce cart abandonment is broken. Introducing the abandoned cart popup

As an ecommerce business owner, or marketer, you know that roughly 60% of carts will be abandoned. That's the truth. Don't believe me? Check out the data from Baymard Institute.

To combat abandonment, here's what the ecommerce industry has been doing for the last 5-10 years.

1. Set up abandoned cart emails that get sent to a visitor after they abandon cart.

2. Include a coupon code in abandoned cart emails to incentivize purchase completion.

That’s what most ecommerce brands try to do - win potential customers back through an email, AFTER they've already left your site.

Don't get me wrong. There's a reason SO many brands run this playbook. It works well enough. And it's actually not that difficult to accomplish. 

 

How to trigger a cart abandonment email

Let's distinguish between two types of abandonment:

  1. Cart abandonment - user adds something to cart, and then leaves before completing checkout.

  2. Checkout abandonment - user adds something to cart, begins checkout process and enters email address, but leaves before purchase is complete.

Most modern day ecommerce platforms like Shopify provide "abandoned cart" emails for the checkout abandonment scenario only.

In order to send true cart abandonment emails, there are great services like Klaviyo, Soundest and bizzy, that will recognize a user's cookie while they browse your site, and if they abandon a cart, even before entering their email, trigger an abandoned cart email to try and win them back. 

But there's several assumptions and limitations with this current process. 

 

Limitations with today's abandoned cart marketing efforts

Sending abandoned cart emails assumes that you have that customers email address on file.

According to Bigcommerce, the average ecommerce conversion rate is 2-3%. That means that of all the visitors to your site every month, you only actually have 2% or 3% of those visitors in your email database. Of course this will vary based on the average number of purchases a customer will make per month, per year, etc. But you get the idea.

OK OK, you may be saying, "but I use a great popup tool to convert more visitors into email subscribers. Fine. According to our cross user data set, the best email capture marketers will convert 15% of site traffic into subscribers. But the average popup will convert 1% - 5% of traffic into subscribers.

Bring it all together now. If you qualify as one of the absolute best ecommerce marketers out there, you might actually have 18% of your site traffic in your email database. But, if you're reading this, chances are you're here to become a better marketer yourself. So it may be a bit more realistic to assume you only have 3% - 5% of traffic as known, subscribed members of your email database.

Regardless, you're realistically talking about at least 82% - 97% of site visitors who are COMPLETELY unknown. So, even if those people add products to cart, and abandon cart or checkout, you're $h!t out of luck trying to win them back through the recovery email tactic.

 

We believe the industry can do better. Introducing the Abandoned cart popup from Privy.

There is a ton of new technology available at your fingertips. The type of stuff that can help you use browser behavior to target users, even if you do not know who they are or do not have their emails on file.

Cookie based retargeting can be quite powerful. In scenarios where you do not have the users email, you can present users who abandon cart with display ads on other sites. This is based on the cookie of the user. As an example, you could target a pool of cookies who have viewed your cart page, and never reached a purchase confirmation page. Maybe when they're next on facebook, they're presented with an add reminding them to complete their purchase on your site, with a small coupon code for doing so.

This process is documented at length, and fantastic providers like Adroll, can simplify this process for you.

Consider cart abandonment popups as well. You should do EVERYTHING you can to keep the user on your site before resorting to other abandonment methods. 

You've probably heard of "exit targeting" as a trigger for popups. And that's great, but you can take things a step further. You can even use URL targeting, in combination with triggers like exit intent, to present a popup ONLY to a customer who has added products to a cart, and is about to leave the site, and abandon the cart, before reaching a purchase confirmation page. This should be separate than any other popup you have, targeted only to this subset of users who meet the abandoned cart conditions. This abandoned cart popup can recover up to 15% of abandoned carts, encouraging the visitor to finish the current purchase process with a coupon code valid for THIS purchase.

Here's a case study on how Project Repat uses abandoned cart popups to save 5% of transactions, and built an $8 million dollar business along the way.

 

What should you do?

Draw a flow diagram of your abandoned cart "stack". Does it include the following?

  1. Abandoned cart popup to keep the visitor on-site
  2. Cookie based retargeting ads to drive visitors back through display ads
  3. Lastly, abandoned cart and abandoned checkout emails

If so, you're WAY ahead of the curve. Keep it up. If not, you should strongly consider building out your abandoned cart recovery stack to include these initiatives.