You Can Now Create Your Shopify Discounts from Within Privy

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If you’re selling online, you’re no stranger to offering discount codes as a way to welcome and sell new customers or grow your email list. According to Shopify, almost one in five sales online last year were completed using a discount code and Shopify merchants with an active discount code were eight times more likely to make a sale.

At Privy, we see every day how offering special discounts or free shipping can make a huge difference in driving conversion. But prior to now, the work of creating a discount and using it in an on-site pop-up or other display took a lot of back and forth that was annoying, time consuming, and error prone.  

Well, not anymore!

Now any Privy user with a Shopify store can create discounts right from within the Privy campaign creation process.

How it Works

Creating Shopify discount codes to use in your Privy campaigns is easier and faster than ever.  

To create a Master Coupon Code, a single discount that is distributed to everyone who participates in your campaign, just go to the behavior section within any Privy campaign, click on Master coupon codes, select Shopify as your source and Master Coupon as your type, then build your discount using the options below. When you hit “save” the discount will be ready for use in your Privy campaign and in your Shopify store.

If you’re on our Commerce or higher plans, you can use this same approach to create Unique Coupon codes. That means when someone fills out a form that entitles them to a discount, a new code is dynamically generated and delivered on the thank you page and/or in an autoresponder email that will be live in your Shopify Store.

 
 

Discount Options

It only takes a minute or two to create a new discount. Below are all of the choices you’ll need to make.

1. Choose a Coupon Type:

  • Master Coupon: Use one code for all signups

  • Unique Coupon: Deliver codes that are unique to each signup

2. Discount Type

There are three types of discounts available to choose from:

  • Fixed amount: Deduct a dollar amount from the order.

    • Does this apply to the whole order or each product?

    • Is there a minimum order value that this applies to?

  • Percentage: Deduct a flat percentage from the order.

    • Does this apply to the whole order or each product?

    • Is there a minimum order value that this applies to?

  • Free Shipping:

    • Do you want a minimum order value for the free shipping offer to be valid?

    • Do you want a maximum shipping price for the free shipping offer to be valid?

3. Scheduling
You can control the dates within which the coupon is valid or set it to never expire.

  • Starts at: When do you want this coupon code to begin to be valid?

  • Coupon expiration date: Do you want to have an end date for when the code can be used?

It’s really that easy. Now as you create targeted campaigns based on Page URL, Cart Value, and more you can easily create and use Shopify discounts specific to those audiences.

Not sure what type of offer to go with? This article can help you think it through.

Four Ways We Use URL Page Targeting at Privy

As a marketer, one of the things I find most useful in the Privy platform is creating popup or flyout campaigns based on the page that someone is on. That lets us create a message that is directly tied to what someone is reading or attempting to accomplish, and help them get to the next step.

Certainly, “one size fits all” messaging can be very effective in growing your list, it’s just the beginning of tying your on-site messaging to the shopper journey your site visitors are on.

Here are a few ways that we use URL page targeting ourselves:

1. Gathering blog subscriptions: Much like you, we are always looking to grow our list of subscribers. However, we know that the mindset of someone who is actively reading our blog is likely different than the people who are reading about the features of our product. That’s why we use a different campaign on our blog than other places on our website. By targeting only blog pages (URL contains: blog.privy.com) with a certain flyout, we are able speak directly to that mindset with a message that says “Like what you are reading? Sign up for our list for tips, tricks, and marketing treats.”

2. Introducing new features like Spin to Win: When we roll out new features and campaign types we will often use a Privy campaign to help get the word out to visitors to our site and users of our platform. When we rolled out Spin to Win, we also wanted to create a campaign that people could experience for themselves as they were learning about it. So, we created a Spin to Win campaign and used page targeting to only show it on the announcement blog post and the page on our website about our various display types.

3. Sharing “How to” information: If you use Privy, you know that there is a lot of things you can do within our platform and some are not instantly intuitive to use. That’s why we will use flyouts to promote educational information on key pages. For example, using page targeting we on our Reports tab only, we have added a flyout that links to more information about how to use it. This information is only relevant on this page which makes page targeting critical.

4. Promoting upcoming events: Whenever we have a special event like a partner webinar coming up, we use a Privy flyout or banner to promote it. We love to provide free learning opportunities but we also know don’t want to distract from people’s ability to actually create and publish a campaign. To accomplish that, we use Page targeting to exclude any campaign creation pages that someone might visit from showing the message.

Note: Page Targeting is available in all Privy paid subscriptions.

Want to learn more about how to use Page Targeting? Check out the articles in Privy Academy.

Introducing Spin to Win: The New Highly Engaging Campaign Type

We are super excited to introduce you to our newest campaign type, Spin to Win, which lets visitors to your site enter their email for a chance to win awesome discounts and prizes once they reach your site.

Site visitors love it because it’s a highly engaging way to get a discount - and every spin is a winner.  You’ll love it because it converts at a really high rate, is completely customizable, and the discounts and likelihood of winning are 100% in your control.

It’s literally a win-win proposition.

Spin to Win is included in each of our plans so you can use it completely free starting today.

How it works:

Using whatever targeting criteria you would like (e.g., page url, device type, session history and more), visitors to your site are asked to enter their email address for a chance to spin the wheel to win one of 12 prizes. Whichever slice of the wheel they land on displays a coupon code on the thank you page that they can use in your online store.  

From your perspective, customizing the wheel is simple. Each wheel has up to 6 winning spaces, each of which can contain a different prize.

  1. Choose the text for each slice on the wheel including the winning and losing slices.

  2. Determine the offer and offer code for each of the winning slices

  3. Select the 4 colors to be used on your wheel

  4. Decide how often you want each winning slice to come up

  5. Change the text and design of the tab and form required to spin the wheel

  6. Edit your thank you page

  7. Hit publish.

See it in Action.

Click on the wheel tab at the bottom right for the chance get a discount on your Privy subscription and other awesome prizes.

Creating a Compelling (and Manageable) Offer

One of the most basic sales principles (and like it or not, we’re all in sales) is giving value to get value. What do you want? Someone to sign up for your email list and/or buy a product? How do you get it? By giving value to a visitor to your site with a great offer. In fact, Microsoft recently conducted research among consumers that showed that 89% of consumers are willing to share their personal information in exchange for clearly defined benefits.

Coming up with a great offer can be tricky, so consider these three things when trying to decide what will work best for your business.

  1. What do your visitors care about? Think about the visitors to your site and why they have come there in the first place. Are they driven by your mission? Your products? Word of mouth? Your offer should reflect what you know about their intentions.

  2. What is the behavior you are trying to drive? With any on-site message or web copy, this is always a key question to answer up front. Is it simply to grow your list and engage them with a welcome series? Is it short term sales? Is it pushing a specific product? Knowing what you are trying to achieve will help you craft the right offer.

  3. What can you afford to give? You need to find the balance between giving something great to your customers and not bankrupting yourself in the process. The intersection of those two things make a great offer and reduce the amount of risk involved. If your offer isn’t obviously going to bring in more than it costs you to deliver, it’s probably not the best offer for your business.

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The Emotional Appeal

If people love your brand or cause, they may sign up for your emails just to stay informed. A great example of this is 4Ocean. They sell bracelets that help fund their Ocean cleanup initiatives. And with a simple “Join the Movement” message, they have generated thousands and thousands of sign ups. 

 
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The Discount

One of the most common offers is a site-wide discount in exchange for signing up for your email list. This not only gives visitors something of value, if they choose not to buy today it gives them a reason to come back in the future. Just be sure to send the offer immediately after the subscriber opts-in; it’s what they are expecting.

 
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The Sweepstakes

One of the most impactful offers is an enter-to-win or sweepstakes offer. This allows you to give away something of higher value without breaking the bank because you are only fulfilling it for one customer. The higher the incentive, the more likely a subscriber will opt-in.

The only downside is that this may draw less engaged leads who want to win but won’t ultimately be good customers. Be sure to let entrants know they will receive emails from you as a result of entering. Otherwise, those subscribers could turn around and unsubscribe if they don’t recall opting-in in the first place. 

 
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The Exclusive Content Offer

For organizations who prefer not to offer discounts or aren’t selling a tangible product, exclusive content can be a great draw that results in an email sign up. Things like special behind the scenes videos, eBooks, and case studies tend to work really well and start building up the number of leads for your organization.  

Pro tip: Once someone has filled out the form, you should automatically redirect them to the piece of content and send a permanent like via an email autoresponder.


Like content like this? Check out our new Privy Academy for all the best practices you need to grow your list and increase site conversion.

Top Questions: Why do I need more than an embedded form on my website to grow my list?

We recently conducted a live Q & A session on Facebook about list growth and on-site conversion (see below) and the first question was one we get asked a lot. “Why do I need another popup form if I'm using a lead capture form from my e-mail service provider?”

We find that our email service provider partners - companies like MailChimp, Bronto, Sendgrid, Constant Contact, Klaviyo, Emma and Hubspot - are incredible at making it easy to design, send, and trigger e-mails. They may have a very basic light box (e.g., pop-up or flyout) or an embedded form that you can show to everyone who visits your site, but they haven’t invested in the targeting or design flexibility that can drive significant improvement in conversion. If you are ready to take things to the next level, we make it easy to design with drag and drop editing, provide a wealth of targeting options based on what you can infer about a visitor, while still being fully integrated with your e-mail provider. 

 

Contrary to the annual articles stating that people are moving away from email, email marketing is definitely not dead.

We find that specifically within ecommerce, but really in any vertical, that e-mail continues to be, or perhaps is even growing, as the highest ROI channel for communicating with your customers. We find that when we are triggering e-mails to our users, that those get the most engagement, the most clicks, that sort of thing. But in general, it's a relationship that you own. It doesn't belong to Facebook or Snapchat, or Instagram, or Twitter. If you build an e-mail relationship, as long as you don't abuse that relationship, you can communicate with that customer or contact whenever you want. That's, for small businesses or large, just a hugely impactful channel of marketing.


Have more questions? Leave a note in the comments and we’ll answer them soon. And feel free to watch and share the full Q & A session below.

Don’t Forget the Product Content for your eCommerce Products

There are a lot of steps to take when you’re setting up your online store. And as easy as platforms like Shopify make it, it can still be a bit overwhelming. One thing that often gets left in the dust is the product content that goes along with each thing you want to sell. What do we mean by product content? It’s the name, the images, and the descriptions that go along with your product and what you do or do not include can make a big difference in how well your store converts.

Our friends at Salsify recently did some research with over 1,000 online shoppers and what they found was a clear pattern of what it takes to make the sale.

1. Product images: Note the “s” at the end of images. That’s because shoppers prefer to see at least three images of a product before making an online purchase. You’ll want to shoot photos from different angles and for anything where size is a factor, you’ll want to have at least one image of your product in the real world so shoppers can get the accurate perspective. And if you’re not stocking inventory, make sure your suppliers provide you with the right set of images before you launch their products in your store.

Salsify Rule of Three

Source: Salsify.com

2. Detailed product descriptions: When you’re adding products to your store you’ll want to take the time to write a great product description that builds excitement for the product, includes materials that people might care about and the “story of the product” - what makes it awesome and why! Don’t be afraid to bullet out key features of facts.  And in Shopify, you can even preview what this will look like in a search listing and edit it to be more compelling.

(shhhh… we’re starting to build our own online merch store.)

3. Ratings and Reviews:  Shoppers pretty clearly love ratings and reviews. While generating reviews can be a pain, it’s well worth the hassle. To be credible, most online shoppers want to read at least three reviews before making a purchase. Good news, there are lots of good apps out there to help you gather and display reviews for your products in the Shopify App Store , BigCommerce App Store, and around the web.

Klean Kanteen gets it all right!

So, when you’re launching your store or your new product line, make sure to create the product content that actually convinces online shoppers to buy.