[webinar recording] New Campaign builder

In this 30 minute webinar, we walk through our newly revamped campaign builder

Privy user Trobo closes deal on Shark Tank!

Congrats to Trobo, the storytelling robot, on closing an incredible deal on Shark Tank last week. 

Founders Chris Harden and Jeremy Scheinberg pitched the sharks on their incredible educational toy robot and content concept. 

And after a grueling few minutes, they ended up successfully closing their financing with one of the sharks. 

We were also happy to see they doubled their email list in a matter of hours!

Congrats, Trobo!

Grow your Soundest email list with Privy

We're excited to release our brand new integration with the Soundest Ecommerce Email Marketing platform.

With the launch of our Soundest integration, we now offer an easy way to sync all newly acquired email contacts from Privy, directly into the Soundest list of your choice.

Getting started with Privy is easy. You can use our website banners and exit intent popups to grow your subscriber list, or our landing page tool to convert paid and social traffic. 

To automatically sync new emails to your Soundest account, here's what to do.

1. Head to settings & authenticate your Soundest account.

2. Create and publish a Privy email acquisition campaign.

3. Select the Soundest list to keep in sync.

Are you a Soundest user looking to grow your email list? Learn more about our integration and create your Privy account here.

[webinar recording] Email conversion data

In this video we walk through the data from our recent report on the state of email capture.



[Data Set] Email Opt-ins by time on site

Many marketers ask, "Should I display my popup immediately, or after a delay"? Certainly, data around conversion rate by time delay are impacted by other factors like campaign content, but we did take a horizontal view across 5,000+ campaigns, and 50 million data points to examine if there was any measurable difference in the effectiveness of various time delays: 

  • Displaying your campaign immediately (within 3 seconds of page load), or displaying at 15-30 seconds is optimal for conversions.
  • Displaying the campaign at 5-10 seconds is interrupting a user flow, and does not convert as well.
  • And triggering campaigns after 30 seconds performs worst.

The key takeaway is that as a marketer you either want to capture visitor attention immediately, likely using a compelling first time offer, or waiting until the user digs deeper into your site between 15-30 seconds.

Interested in more email list growth data like this? Register below and we'll notify you when we launch our upcoming data set on the state of email list growth:

[Data Set] Popup, Banner, or Bar? The Impact of Display Type on Email List Growth

Marketers love to A/B test campaign creative, yet for the most part the tests are restricted to a single display type. We looked at 100 million datapoints across the three most popular form display types to examine which performs best. First let's understand each display type:

  1. Popup: Likely does not need explanation. Popups, also known as lightboxes, typically display in the center of the website, or sometimes as "fly outs" in the corner.
  2. Bar: A full width bar that typically sits either on top of your site, or at the bottom.
  3. Banner: A more subtle interaction that sits at the top or bottom of a site, but starts in a "hidden" state until triggered, then rolls in to sight.

The banner style outperforms both the popup and email bar. It's easy for site visitors to get frustrated by a popup, and immediately close it down. We've also noticed that email bars are perhaps a bit too subtle, and it's easy for visitors to glance over them entirely, similarly to a traditional embedded form.

Interested in more data like this? Register below to be notified when we release the full report on the state of email list growth in 2016.

[New Feature] Customize redemption email design

If you're currently using Privy to run offer backed campaigns, you may be interested in checking out our new features around customizing the redemption email designs.

On our top tier plans, you can now enable/disable redemption emails, as well as customize their look and feel to better match your brand.

Easily include campaign data like customer name, after sign up links, redemption links and more.

[Data Set] Campaign Content and it's Impact on Email Capture

A recent examination of 100 Million data points, taken over the last 6 months, surfaced some key benchmarks around campaign content. The data shows that above all other factors, the content carries the most significant impact on the conversion rate of your campaign. We pulled the three most frequently used content types to understand how well each converts.

  1. Sign-up campaigns: This is a simple “join our email list popup” that may mention the subscriber can expect specials, offers and announcements, but refrains from using a specific offer to incentivize conversion.

  2. Offer campaigns: Just like it sounds, an offer backed-campaign uses the promise of a specific promo code ,coupon, or piece of content in exchange for conversion.

  3. Enter to win campaigns: This is more of a “sweepstakes” type giveaway, where at the end of the campaign schedule, a winner, or group of winners will randomly be selected.

 "Enter to win" forms offer the most incentive to join and convert at 15%, followed by offers which convert 5%, and lastly, sign up campaigns which convert at 1%. Clearly, the higher the incentive, the higher the conversion rate.

Of course, depending on your brand, margins and campaign mission, not all of these campaigns make sense for your business, yet these are good benchmarks to use when comparing your own campaign success.

This is a snippet from our upcoming state of email list growth data post. Join our email list below to hear when the full report goes live.

Privy for ecwid sites - free exit popups and offers

We've added another integration! If you are currently using ecwid to run your e-commerce site, you can now add the Privy email popup with just a few clicks! You'll then be able to use our website banners, popups and exit intent to turn ecwid website traffic into new email subscribers.

To learn more about growing your email list, and driving revenue with Privy for ecwid, you can read more here.

To download the app directly, visit the ecwid app store.

In your Privy Dashboard, you can enable online redemption for added tracking from claim to purchase.