Two Big Updates to AB testing within Privy

As usual, the Privy product team is hard at work. Today we're excited to push an update to the AB testing functionality many of you rely on so frequently.

With today's update, you can now easily include experiments around varying form fields, as well as unique coupon codes per variation. And lastly, you can sync contacts to different places based on the variation they signed up for.

Testing fields

For many marketers, we always ponder this age old question of "how does the number of fields in my form impact conversions"? Well, no more guessing. Hop right into your variants and edit the requested fields.

Screen Shot 2018-03-15 at 2.49.56 PM.png


Testing coupons

Simplify the way you offer test welcome modals and cart savers, by using the behavior tab inside each variation to select a coupon code for that variant. This lets you set up unique codes that can differ, and truly identify which offer is best for your conversion rates.

Screen Shot 2018-03-15 at 2.46.54 PM.png
Screen Shot 2018-03-15 at 3.07.07 PM.png


Sync rules

Last but not least, many of you have wanted to send contacts to different lists based on which variation they signed up for. Now you can easily do that within each variations automation tab.

Screen Shot 2018-03-15 at 3.03.42 PM.png

You can expect continuous improvements to AB testing in the near future!

Whiteboard Wednesday | Mobile Design Magic

Did you know you can preview your onsite campaigns on both desktop and mobile devices all within the Privy designer? On this episode of Whiteboard Wednesday, I'll go through three simple design tips to help your campaigns perform better on mobile devices. 

Read More

Mobile March Madness | Yeah! or Meh. Week 2

This week we look at 2 different display types and discuss which one will move on in the Mobile March Madness bracket for the best mobile-friendly campaign. 

Read More

Free Resources To Get Smart and Jumpstart Your Ecommerce Business

Entrepreneurship is no easy business. It requires passion, grit, resilience and so much more. But there's no better time to start a business than today!

Here's a compilation of the free resources you can use to get smart about the ecommerce industry, track trends and learn how to market your ecommerce store.

These are the podcasts and guides we use internally to train team members, and reference for merchants looking to accelerate their businesses.

The Free resources you need to jumpstart your ecommerce business.png


  • The Unofficial Shopify Podcast - Host Kurt Elster is a well renowned Shopify Expert. He brings on all sorts of vendors from the ecommerce space, as well as merchants small and large. Each episode tends to have a singular theme to focus on. 
  • Shopify Masters - This is the "official" podcast from Shopify. They do a great job bringing on merchants to tell they're getting started stories, first sale stories and more. Incredibly inspiring for those on the fence of getting started.
  • My Wife Quit Her Job - Host Steve Chou and his wife both quit their jobs to bootstrap different businesses. One is a very successful ecommerce store that sells linens. He brings on different bootstrapped business owners, shares tips, tricks, and tools for growing a 6 figure business online.
  • Ecommerce Fuel - This is a slightly more advanced podcast, focused on sites approaching or exceeding $100K in sales per year. But the content is fantastic for those even a bit smaller, to get a feel for how the scaling entrepreneurs are viewing the world.
  • Ecommerce Influence - Also a level 2 or 3 podcast, but fantastic content around conversion marketing for ecommerce sites.

Educational Guides:

  • 50 ways to make your first sale - These days, the time required to launch your site, and the cost, are approaching zero. Launching is step 1, but most ecommerce sites struggle to get their first sale. Here's a guide that should inspire some ideas on achieving that first milestone. 
  • Facebook advertising for ecommerce entreprenuers - If you're getting started, getting traffic to your site is the first key ingredient in getting the word out. Facebook ads and instagram ads can be a low cost way to experiment with doing just that. 
  • How to grow your ecommerce business with email marketing - Email remains a top 5 revenue source for ecommerce businesses. This guide walks through the basics for email marketing within your ecommerce business.
  • Ecommerce analytics for beginners - CRO, CTR, LAL. 1%, 10% and every other buzz word acronym make it hard to understand what metrics really matter for your ecommerce site. Start by digesting this quick guide. 
  • Privy academy - 98% of your site traffic leaves without converting. This is a series of educational posts that will introduce you to the concept of on-site conversions, email capture and more.
  • The ecommerce marketer's guide to better on-site targeting and conversions - Simply adding a popup might help conversions, but there's so much more to increasing on-site conversion rates. This is a level 2 guide that walks through how to create more relevant conversion opportunities based on key website visitor segments.


  • Shopify Entrepreneurs - A free community with over 70,000 members around the world. The group is a fantastic place to ask any question you may have, small or large, and also to connect with other entrepreneurs all over the world at the same stage as you. 
  • Ecommerce Fuel - are you approaching $100K in annual sales? If so you can apply to be a part of this great community. Members discuss vendors, marketing and challenges of scaling their ecommerce startups.


Mobile March Madness | Yeah! or Meh. Week 1

This month we're celebrating March Madness by doing all sorts of fun stuff focusing on how to convert more of your mobile visitors into subscribers. We'll have a downloadable help guide for you, as well as some design tips and weekly episodes of Yeah! or Meh. to help you make your mobile displays a slam dunk! Watch this week's episode of Yeah! or Meh. where we discuss two mobile campaigns from our customers and decide which one will move on in the Mobile March Madness bracket.


Want to learn more about mobile conversion? Download our free guide here.

Infographic: How Social Media and Ecommerce Platforms Work Together

Have you seen eBay or Amazon ads on your Facebook feed? Or perhaps eBay discount codes on Twitter? Perhaps you tried to make a purchase via Instagram or Pinterest recently? Don’t be surprised to find more and more footprints from the biggest ecommerce platforms throughout social media. They have partnered up and are ready to take over the world wide web.

Facebook first introduced Marketplace, where you can buy and sell items among the people in your community. Later on, they launched Messenger Payments and started selling tickets for events, eventually promoting eBay daily deals.

Meanwhile, Twitter first introduced sales alerts and then started rolling out a ‘Buy Now’ feature.

As for the rest of the social media platforms: 

  • Tumblr introduced a ‘Buy’ button.
  • Instagram integrated with Shopify so now we have shoppable Instagram feeds.
  • Pinterest implemented buyable pins and after a while partnered up with Target.

At the same time, Amazon made one of the biggest changes: They have created their own social media platform called Spark, which is similar to Instagram.

All of this information points to the fact that whenever social media platforms collaborate with ecommerce platforms, the shoppers and buyers end up having a lot more perks. For example, if you’re wondering whether a certain brand ships their products to your country, all you have to do is go to one of their profiles on any social media and ask them.

Most responses tend to be prompt. Or, if you’re having second thoughts about whether you should really buy a product and if it’s worth your money, just search for the product on any ecommerce platform and you’ll see a bunch of reviews from people who have already bought and tried the same item.

You can find these and many other ways in which social media and ecommerce platforms have been collaborating together in the infographic below from our friends at 16 Best:

This post is a guest post authored by Josh Wardini, Community Manager at Webmastersjury and location-incapable Internet enthusiast. 

Welcoming Erica Ayotte and Allina Dolor to Privy

Join us in welcoming two new teammates who joined in February.

Erica Ayotte, Director of Customer Success


Constant Contact, Hootsuite, Clavis Insight and Curata all gave it a shot, but the only thing that could break Erica's fingers was 12 years of playing softball catcher competitively. And yes, she broke every single one. But over the years, no customer, small or large, has broken her! Erica is here to enable customer success in every sense of the word:

S - skyrocket your business. 

U - user onboarding delight.

C - conquer the Privy platform.

C - convert 10x more traffic.

E - elevate your marketing game.

S - service enterprise customers.

Welcome, Erica! 

Allina Dolor, Software Engineer


Allina joins the Privy engineering team in her first job after studying computer science. But don't let that fool you, with experience working at Macy's and Target, she understands consumer retail first hand. She'll lean on that background, her extensive training in martial arts, and a passion for #girlswhocode to help us build innovative software products for ecommerce business around the world.

Welcome, Allina. We can't wait to see what you build! 

Join Our Team

We're hiring! Come join our hardworking team with perks like Wednesday team lunches, unlimited vacation, and more. 

Whiteboard Wednesday: How to Strategize Your Campaigns

On today’s episode of Whiteboard Wednesday, we’re going to cover one of our most-asked about topics: looking at the big picture strategy for your campaigns.



Creating high-impact on-site campaigns is all about putting yourself in your customer’s shoes. You’re going to want to take a big step back for this exercise and think about some things like:

  • Where your primary sources of traffic come from

  • What devices they’re using

  • What segments of customers come to your site, and what they’re looking to buy

  • What kind of information they need to make a purchase

  • What products are the most popular for different types of customers

  • The average amount of money they spend when they do buy

The good news is that you can find a lot of this information in Google Analytics or another analytics tool very easily. Armed with this data, you’ll be able to more accurately pinpoint your customers as they move through your store the same way eye-catching signs work well for brick-and-mortar.

Let's go through use this data to our advantage and talk about how it works into our customer funnel.


The top of the funnel

For people who are brand new to your store, you want to make sure you give them the best first impression. You also want to take this opportunity to try and get their email address, if not a purchase.

  • Welcome campaign: Mobile, desktop, and my highest referral source (ex. Instagram)

  • Exit intent campaign: For anyone that didn’t see the welcome campaign, one last chance to give them an offer

  • Blog campaign: Offer tips or relevant information about your business in addition to your products, this gives you another chance to welcome your readers, who might be different than buyers, and then you can use their email address to get them to purchase some of my gear.


The Middle of the Funnel

If you already have someone’s email address, then you don’t necessarily need to include an email form in my campaigns. You can set targeting so that it’s unique to the repeat visitor whos comes to your site and has already given you their email address or made a purchase. This way they can see completely different messaging and offers.

  • No form campaign for flash sale 

  • No form campaign for repeat visitor offer of 10% off


The Bottom of the Funnel

Visitors who are browsing product and checkout pages are much more likely to buy than visitors on your homepage or blog.

  • Product-specific sale on a product page (ex. sneakers)

  • Cart saver below average amount in cart (average $50)

  • Cart saver above average amount in cart (average $50)

You can see how all of these campaigns work together to address different segments of your customers at different stages of the buying process. The important thing to remember is to use audience targeting to your advantage so that you can deliver a relevant, cohesive experience—not an annoying one.

Here is a link to a free downloadable guide in this post so you can dig deeper into the strategy in the comments.

Thanks for joining us this week, and we'll see ya next time!

Whiteboard Wednesday_Strategizing Your Campaigns_Board.jpg

Catch Up on Whiteboard Wednesday

Miss an episode? Don't worry—you can catch every single episode over on our website. Bookmark the page and check back for updates every week