Social Media. These words resonate with every business owner. For some, they have a tone strikingly similar to nails on a chalkboard. For others, though, they sound as sweet as the cha-ching of a busy cash register. But whether social media is the bane of your existence or your reason for being, it is an inextricable part of running a successful business today.
Currently, 36% of small business owners say they use social networking sites such as Facebook, Twitter or LinkedIn to market their business, compared to just 19% a year ago. Of those who don’t currently don’t use social media, 41% report that they expect to begin in the next 3 months. Facebook is by far the quickest trending of the various social media mechanisms used by small retail businesses, and there’s no question why.
Facebook currently has 800 million active users. That means that 1 in every 12 people has a Facebook account. As a small business owner, Facebook gives you a way to access and interact with a nearly boundless audience…for free! Most business owners recognize this opportunity, which has resulted in a war for “likes.” But why?
When people like your page, they become privy to your status updates. Every time you post content, it gets displayed in the newsfeeds of your followers, reminding them about your business, which is awesome! But, that’s just the beginning of the story. It takes a lot more effort to actually engage your audience. The biggest issue from the side of the business owner is content creation. It takes a steady commitment to posting material (usually 3-5 times per week) in order to significantly grow your following. From the vantage point of the consumer, the quality of your content means everything, and 60% of them like your page in order to learn about exclusive offers and promotions. Wrap up: Business owners want content. Customers want deals.
Done and done! This week, in celebration of the new year and a new you, Privy is officially launching our Facebook app. This tool allows you to launch and sell customizable promotions right from your own Facebook fan page in order to:
- Revitalize your current fans with fresh promotions, and turn them into real time paying customers
- Use promotions as content for your different social media channels
- Grow your fan-base as your customers share the promotion with their friends
- Train your audience to watch your brand for new offers and updates
Below you’ll find a few screenshots to get a better sense of how the Privy facebook app works: