BIA Kelsey is known to throw excellent conferences, notably Interactive Local Media, aka ILM. This year’s ILM East confirmed once again that BIA Kelsey knows how to host great events.
It was nice connecting with attendees from inspirational companies innovating in local: Yodle, Marchex, ATT, and many many more.
As first timers on the circuit, we really wanted to spice things up. When our advisor and friend Randy Parker told us he was going to be speaking on a panel, we collectively started brainstorming how we might be able to spice things up.
Sure, we could have gone with a traditional product demo, but we really wanted to exemplify the beauty of running promotions with Privy. See, when using Privy, a business can keep its own brand quality. If that means quirky, awesome. If that means corporate, fine by us. It’s whatever floats your boat.
One of our favorite local businesses, Lizzy’s Ice Cream, is currently running a promotion with Privy that does exactly that. World, meet super cow:
Super cow began as a cartoon sketch, and has evolved into a full costume. Super cow will deliver amazing ice cream cakes directly to your office.
So instead of a typical demo, we went up on stage and placed a real order with Lizzy’s. Moments later, super cow burst into the conference room and hand delivered an ice cream cake to the panelists. Talk about spicing things up!
Check out the pics below!