Adam Femino, Manager at Stingray BodyArt, is not a marketing novice by any means. One of Stingray's most effective tools is email marketing, and Adam and his team have been collecting customer email addresses for 7 years. That requires someone else manually entering customer contact info into Constant Contact, a task which Adam attests often consumes over 4 hours weeks. Yikes!
About a month ago, Stingray created a new promotion using Privy, to encourage more purchases of gold jewelry with piercings. They chose to advertise the promotion only on their website to inbound visitors. Over the course of 3 weeks, Stingray accumulated almost 150 new customers, AND their contact information. What's more? Using Privy, Adam could export his new contacts to his Constant Contact in one click. No more tedious data entry and he gets his 4 hours back!
Here comes the coolest part...Every single person of the 143 customers that signed up for the promotion was a brand, new customer! That's right, 100% new customer. You see, the vast majority of people who land on a businesses website ARE NOT already patrons of that business. If you're not providing those browsers with a immediate reason to engage with your business, you're missing out on hundreds and thousands of amazing potential customers. Privy helps businesses close that loop and turn online browsers into real, live customers.
What's next for Stingray? Well, they're creating a new promo, and this time they've linked their Facebook account so that Privy can automate a sharing schedule for them. Stay tuned for even more exciting results!
Like what you read? You can check out Farrell's personal blog for more!