A staple in Allston Village, Stingray BodyArt is a full-service tattoo and piercing parlor renowned for its awesome and incredibly creative team of artists. They also happen to be the very first tattoo parlor ever to work with Privy. However, we've always preached about the versatility of our product, and we were stoked to test concept with a new type of business. Little did we know, Stingray would run the single most successful trial campaign of any Privy merchant to date. (For those who haven't yet worked with Privy, we offer all of our partners a 30 day free trial.)
In order to drive sales of higher-margin gold jewelry, the marketing savvy folks over at Stingray decided to run a promo offering 25% off all piercings with gold jewelry. Their strategy proved tactful. Stingray won 272 customers in a single campaign! Furthermore, they won all of those customers leveraging only the organic traffic from their website, Facebook and Twitter. Using a simple call-to-action, they were able to engage the people that had found them online and drive them in store- a little story we call "closed loop marketing."
We're stoked for a very bright future with our new client, Stingray BodyArt. Oh ya, and if you're in the market for a new piercing, you may want to check out their latest offer: Buy 1 piercing and get 25% off your second!
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