It's official, the end of October marks our six month anniversary with one of our first clients, Stone Hearth Pizza. This is an incredibly exciting milestone for both of us. I thought it'd be fun to take a quick look at some of the highlights of how Privy has helped Stone Hearth over the past few months.
Currently, Stone Hearth is running a promotion on their website, facebook, twitter, and through google ads. This month's offer is "Celebrate National Pizza Month with a FREE Pizza".
Just 2 weeks into October, they've already seen 87 customers, 91% of which are new customers, as measured by their email address. It's no surprise, but still worth noting that 74% of their offer views come from mobile devices, and 63% of offer views come directly from customers who land on Stone Hearth's mobile website. (Hint: MAKE SURE YOUR MOBILE WEBSITE IS OPTIMIZED). It's true what people say - if you're not capturing mobile interest, you're losing customers.
Below you'll also find a list of other offers Stone Hearth has run through Privy:
- Half Price Pie
- Free Parmesan Flatbread
- $2 Off Gluten Free Pizza
- Cinco 'Til Cinco
- Early Week Pick Me Up
It's like music to our ears. If you take a look at any one of the offers above, you'll notice they're more in line with what you might see on a restaurant's chalkboard, not what you might find on a daily deal site. Stone hearth is just one proof point that merchants can take back control and get smart about online marketing and advertising.
According to owner Jonathan Schwarz, the annual value of a Stone Hearth customer is $100. By that calculation, Privy has helped deliver over $69,800 in value to Stone Hearth Pizza. Not bad!
We're looking forward to continued success working side by side with stone hearth and to other upcoming milestones together like the 1,000 new customers and email addresses mark. To infinity and beyond!