It's well known in social media content creation that posts should be relevant to users' everyday lives. Your campaigns should be too.
And there are lots of ways to keep your posts and campaigns relevant. Relating them to holidays is the first step to making posts relevant to your audience. Almost every month in 2013 has some sort of holiday that can be utilized to drive attention and interest to your brand.
This concept is nothing new, but it is too-often overlooked as an opportunity. At Privy, we encouraged our clients to use Valentines Day to bring in loving couples with date-night specials and couples-themed events, and they saw amazing success. Tiago's Cabo Grill ran a limited-time special for Valentines offering free cake and ice cream with any $10 purchase, and saw incredible results, helping dictate Valentines plans for 30% of the people who claimed the offer.
Or look at St. Patrick's Day, for example. In the week leading up to the holiday, it seems like everything turns green: food & drink, clothes, even the color of the Chicago River. You should capitalize on the chance to push branded content and calls-to-action (CTAs) related to St. Patricks day as well. Perhaps it's a discount if you're wearing green clothes, or a special on salads (they're green, right?), or even some simple copy referring to saving some green on St. Patrick's.
Even days like Tax Day (April 15th), which isn't exactly a 'festive' holiday for many Americans, can be utilized as an incentive for people to come in and spend money. Maybe they can treat themselves using their tax return, or drown their financial sorrows in some comfort food. Of course, the time between Thanksgiving and the New Year is full of opportunities for holiday-themed content, which we wrote about previously.
Another universal that marketers use to drum up awareness around their brand is content themed to the weather. Here in Boston, the weather changes every 5 minutes, but that doesn't mean you can't take advantage of the crazy weather patterns to drive people into your business. Rain inevitably drives people indoors, so why not invite your customers back into your doors to take refuge from the cold with a warm dish? Alternatively, even the smallest glimpse of sunshine seems to draw Bostonians out of hibernation, so give them a place to go!
With the help of a calendar, some planning, and a dash of creativity you too can make the most of the events that bring people together and drive customers into your business. Not sure where to start? Our marketing experts will help you turn a slow, rainy afternoon into a packed house with a line out the door. Sign up today for a free consultation on how Privy will help bring more customers in your doors.