Privy Weekly Blog Roundup for Marketing Managers (4.12.2013)

At Privy, we eat, sleep, and breathe small business digital marketing, so we've decided to begin a weekly roundup of the latest news that we're reading from around the blogosphere. This week, we've got major updates from Foursquare and Google Places, and some invaluable insights for small businesses managing their presence online. So let's dive in!

Foursquare, the location-based recommendation giant has made several announcements this week regarding the future of the company. First, they have raised an additional $41 million to "prove that there's a real business here."  Read all about the announcement in CEO Dennis Crowley's post on Foursquare's blog. We agree that there is a business there, and our coming integration with their platform is another example of how we are helping local businesses connect with their customers.

Location-based recommendation engine Foursquare announced a new round of funding and a major update (6.0) to their platform this week.

Location-based recommendation engine Foursquare announced a new round of funding and a major update (6.0) to their platform this week.

Foursquare also pushed a major update (version 6.0) to their platform this week,  with a heavier emphasis on what is immediately around you. Mashable's Pete Pachal breaks down the update while fellow Mashable correspondent Emily Price gets hands-on with it.

Google Places launched a new update this week to help SMB's manage their online presence

Google Places launched a new update this week to help SMB's manage their online presence

While we're on the subject of platform updates, Google Places has launched an update of their dashboard. While the new platform is only available to new listings and newly-verified places, Google will be continually pushing out updates and making it increasingly available to all Google Places users. Search Engine Land has put out a great roundup of what you need to know about the update.

What else is in store for SMB's in 2013? AWeber Communications surveyed 3,000 SMB's and put the results of their research into an infographic. (Hint: Email marketing is still king of customer engagement)

Take a look below and we'll be back next week with another round up for marketing managers. 

 

SMB Marketing Trends for 2013

SMB Marketing Trends for 2013