At Privy, we eat, sleep, and breathe small business digital marketing, so we've decided to begin a weekly roundup of the latest news that we're reading from around the blogosphere. This week, we've got major updates from Foursquare and Google Places, and some invaluable insights for small businesses managing their presence online. So let's dive in!
Foursquare, the location-based recommendation giant has made several announcements this week regarding the future of the company. First, they have raised an additional $41 million to "prove that there's a real business here." Read all about the announcement in CEO Dennis Crowley's post on Foursquare's blog. We agree that there is a business there, and our coming integration with their platform is another example of how we are helping local businesses connect with their customers.
While we're on the subject of platform updates, Google Places has launched an update of their dashboard. While the new platform is only available to new listings and newly-verified places, Google will be continually pushing out updates and making it increasingly available to all Google Places users. Search Engine Land has put out a great roundup of what you need to know about the update.
What else is in store for SMB's in 2013? AWeber Communications surveyed 3,000 SMB's and put the results of their research into an infographic. (Hint: Email marketing is still king of customer engagement)
Take a look below and we'll be back next week with another round up for marketing managers.