Privy Weekly Blog Roundup for Marketers (5.17.2013)

It's been a big week for us here at Privy, as we've unveiled our new and improved dashboard, but that doesn't mean we've neglected our blog roundup duties.  This week, we've been watching as big players make moves toward owning the local merchant POS system. We've also been gearing up for the NRA Show (that's the National Restaurant Association, not the gun group) in Chicago.

First up, a bit of shameless promotion of our dashboard redesign, with lots of new features and a slick, fresh interface. We posted about it on the blog yesterday, and we're really proud of all the hard work that went into it. Take it for a spin on our live demo.

Square's newly designed iPad stand is meant to attract merchants into converting their POS system.

Square's newly designed iPad stand is meant to attract merchants into converting their POS system.

Next up, we've got a post from one of our favorites, Street Fight Magazine . They're covering PayPal and Square's moves upstream toward local merchant POS ubiquity, comparing the two payment giants' distinct approaches to attracting local merchants. In one corner, Square is going for sexy by including an iPad stand to facilitate their iPad-based customer interface with Square's innovative credit card processor accompanying their POS application. The simplicity of the interface is definitely a selling point, but PayPal is no slouch when it comes to attracting merchants to their system. They're offering free (that's right... free) credit card processing for merchants who trade in their current cash register for one of PayPal's partner's cloud-based POS systems. With merchants often feeling nickle-and-dimed by credit card transaction fees (which can vary by a .01% margin), it appears PayPal is appealing to the bottom line, while Square is making a play for design.

Also in the news this week is the National Restaurant Association's annual show, taking place in Chicago this weekend. QSR Magazine has published a guide to this year's show, where 60,000 professionals and 2,000 exhibitors are descending upon the windy city to connect with fellow food-service professionals and get a glimpse into what the coming year holds for the industry. I can only imagine the plethora of delicious smells that must be emanating from that convention hall...

That's all for this week, but sign up below to get these roundups pushed automatically to your inbox every week!


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