What you didn't realize about consumer search

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According to a recent Street Fight Magazine article, "Google estimates that 97% of consumers seek information about local businesses via online search".

Wow. What are you doing to capture that intent? 

In an increasingly digital world, local business marketers must be hyperaware of their online audience, where they come from, what they're looking for, and how to best engage these potential customers. 

For suggestions and insights, check out some previous posts: 

 

 

 

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