Yelp is an extremely valuable resource for restaurants looking to attract new customers, engage with current customers, and prove their quality as a food service provider. At Privy, we want to help our clients capitalize on the traffic they get on their Yelp profiles, so we developed a feature that allows our clients to publish promotional campaigns to Yelp, and see how many in-store guests Yelp actually delivers.
Here's an example:
Let's say a restaurant has cultivated a strong Yelp presence and has a steady stream of new and repeat customers looking at their Yelp profile. They have a Facebook and Twitter following, they run ads on Facebook and Google, and they want to drive in-store traffic from their Yelp page to make use of their loyal Yelp family. With those goals in mind, they publish a special on their Yelp profile and across their social media and ad platforms.
On Yelp, brands can put a tracked link on their profile using the "Call to Action Button" feature on Yelp. They created a promotion on Privy and generated a unique sharing link for Yelp (see below). The link is put into Yelp so they can track which consumers from Yelp signed up for the promotion.
Privy displays the results of their campaign in real-time so marketers can see exactly how many people clicked through the link on
Yelp, versus the everywhere else they published this promotion. The beauty of this feature is its customization options. With Privy, you can track marketing campaigns from any online platforms you're already using.
This is just one way Privy can supercharge your restaurant's marketing efforts. To learn more about what Privy can do for your brand, sign up for our weekly newsletter below and stay up to date with the new features that we are frequently releasing.