In 2012, a whopping 9,000 restaurants failed. While opening a restaurant is a risk, we would love it if fewer restaurants failed in the first year...or better yet, if no restaurants failed in their first year. Here are some useful tips to keep your restaurant alive and thriving way past the first year.
BE PRESENT ONLINE
It is proven that consumers go online to look at restaurants before they decide where to eat. Take advantage of this trend by making sure your online presences show the personality of your restaurant and reflect the experience someone may have if they eat with you. In other words, express your brand and let it be known. This is best done with photos, updated specials, reviews, and frequent social media posts about in-store happenings.
COLLECT CUSTOMER EMAILS
Emailing customers is one of the least expensive and most effective ways of engaging their attention and driving in-store revenue. By gaining the customers emails, you can let them know when there are deals, promotions, and other attractive offers that could inspire them to come back to your restaurant more frequently.
PERSONALIZE YOUR COMMUNICATION
Everyone wants to feel like you know them personally, so send them personal emails. Make sure you know who likes wine, who loves fish tacos, and who comes in on saturdays so you can send custom messages to them that make them feel special. People will respond to great customer service and attention. Show them they are special, and they will show you their wallet.
“You cannot improve what you do not measure.” Buy the services and use the free analytics made available to you to track the marketing you do. The more you understand how it performs and what generates more customers, the more you can improve your marketing campaign so you can grow, grow, grow.
By implementing these several suggestions, you can turn those newly acquired customers into repeat customers, and keep your business alive past year one and establish a great, LASTING restaurant.