Privy Weekly Blog Roundup for Marketers and Restauranteurs (7.12.2013)

Welcome to another edition of the Privy weekly roundup! We've got a lot on the docket for this week, so get ready!


Understanding under-noticed metrics can help your marketing efforts win big (image via TheAtlantic) 

Understanding under-noticed metrics can help your marketing efforts win big

(image via TheAtlantic) 

6 Digital Metrics Your Should Be Watching

As usual, Mashable is pushing some great content, this time partnering with ClickZ to bring you 6 Digital Metrics You Should Be Watching. While all 6 are worth looking into, the most notable include tracking unfriends and unfollows, or understanding how much of your audience is losing interest and unsubscribing, and more importantly, why. Another important metric to investigate is which pages account for the most exits from your website. Knowing which pages aren't as engaging can help inform better design and convert more traffic. A worthwhile piece for any metrics maniac.


Yelp Launching 'Yelp Platform' for Food Ordering & Delivery, and More

Yelp has announced the new Yelp Platform for food ordering and delivery

Yelp has announced the new Yelp Platform for food ordering and delivery

According to a blog post by Yelp CEO Jeremy Stoppelman, Yelp has begun rolling out its food ordering and delivery service with select restaurants in major cities. This marks an ambitious move for Yelp, as they now handle the transactions themselves and are partnering with services like delivery.com and Eat24 to handle the delivery process. Yelp Platform represents an effort to dominate the whole process of ordering food, from discovery to exploration and now ordering and delivery as well. The blog post goes on to discuss the future implications of Yelp Platform, including scheduling spa reservations and dentist appointments directly through Yelp.


StreetFight Mag's Roundup of Social-to-In-Store Conversion Tools

A big thanks to Stephanie Miles at StreetFight Mag for the great Privy mention in her recent piece 5 Tools to Track Conversions from Social Media to In-Store Traffic.


Mobile Payments to Top $1 Billion in 2013

Mobile payments are set to exceed $1 billion in 2013 (image via Mashable) 

Mobile payments are set to exceed $1 billion in 2013

(image via Mashable) 

In a new report by eMarketer, mobile payments are on track to exceed $1 billion in 2013 and are estimated to exceed $58 billion by 2017. Mobile payments refer to transactions that happen through a mobile device instead of cash, check, or credit card. We have reported (and firmly believe) that the proliferation of mobile devices are increasingly impacting where, when, and how we make purchasing decisions. This report is good news for other companies that rely on mobile devices in the purchasing process, as greater use of these devices creates a push for greater integration between services that share technology platforms, making it easier for customers to make purchases and easier for merchants to extrapolate insights from merged data sets.


We also have some big news coming next week, so stay tuned and look out for some big announcements!

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