Facebook is beginning to release the new version of their page insights to page administrators. In short, they're now giving users the ability to dig MUCH deeper into their page analytics. Here's what you get:
- A quick snapshot of what's been happening this week on your page
- A view into fan base growth over time and how people are connecting with your page
- Cmparisons of post performance for each of your posts
- A deeper understanding of your fans, who they are, and when they're actively engaged
There's a lot to explore, so be sure to opt-in for the facebook walkthrough when you enter insights for the first time.
The New 7-day Snapshot
Understand which post type gets the most exposure
Insight into where your likes come from
Know when your fans are online to optimize post timing
Export your data so you can get super geeky with it
The key takeaway is that Facebook is now focused on providing insights you can act on. It may be a bit overwhelming at first, but, the ability to find out more about who likes your page and engages with your posts, and when can help you plan future posts around increasing engagement and virality.