Weekly Blog Roundup for Marketers (8.16.2013)

LevelUp Shows Off Google Glass Payment App

(via Reviewed

Using Google Glass to scan LevelUp users' QR codes may be coming next year, making it the ultimate mobile payment POS system 

Using Google Glass to scan LevelUp users' QR codes may be coming next year, making it the ultimate mobile payment POS system 

LevelUp showed off some of the new applications for their system in this article and video from Reviewed, including a Google Glass app that would scan LevelUp users' QR codes, making it the ultimate portable point of sale. While Glass isn't slated for public release until next year, apps like this show that LevelUp is pushing the boundaries of the mobile payment market.


How Slate Manages 11 Different Newsletters

(via MailChimp

MailChimp's iconic monkey Freddie

MailChimp's iconic monkey Freddie

MailChimp posted this insightful peek into how the daily web magazine Slate manages their 11 newsletters effectively, to ensure that the vast amounts of content they push every day reaches their email audience effectively and intelligently. If you're doing email marketing, it's important to have your efforts unified across your segments, and if you're not segmenting your email lists, you should be! One highlight of the piece is a look at MailChimp's Analytics tool, which allows you to understand open rates and test strategies across campaigns.


After 24 Hours, Don't Bother Promoting Your Post on Facebook

(via Mashable

Unified Social has released research that shows the amount of impressions and engagement for promoted posts drops significantly if you wait to promote it for more than 24 hours.  While this might seem obvious, a lot of agencies apparently wait to promote a post for days and even a week or more sometimes. The takeaway here is that its best to promote your post when it first hits feeds. It'll help create traction, give the post relevance, and sustain a wider reach.

Graphic demonstration of post engagement and reach when promoted immediately after posting and 24 hours after posting.

Graphic demonstration of post engagement and reach when promoted immediately after posting and 24 hours after posting.


Promoted and Organic Tweets Drive Offline Sales

(via Food Navigator-Usa

Twitter's newly-launched Datalogix software enables marketers to quantify and track "offline sales impact" of promoted and organic tweets. It mashes loyalty-card data with data from Twitter. While this trial was tested with consumer packaged goods, our own findings here at Privy tend to mirror their results, demonstrating that engaging an audience on Twitter and tracking their conversion in-store can be extremely effective!  

 

That's it for the roundup for this week... check back in next Friday for more marketing news updates! Alternatively, give us your name and email below and we'll deliver these updates directly to your inbox! 

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