Lately we've been hearing from marketers that understanding channel effectiveness in their marketing is a real pain in the you know what. It's true. You need to properly append each link with "utm_source" tags, install tracking pixels from different vendors, setup funnels in Google Analytics and many other annoying tasks. Forget one of these, and you have a black hole of conversion data. That's why we've simplified the whole process using our landing page generator and automation tools.
The key is that whether you're using the Privy platform, a different landing page creator or generating your own landing pages, you should really be tracking the conversions from each unique channel used in your campaign. Without proper attribution, you can't track channel effectiveness or ROI. If you're in this bucket, you're effectively marketing blindly.
We've talked about how to automate landing pages for each channel. Once you've done that, the attribution and channel effectiveness data spits out automatically in your Privy dashboard, as seen below.
Use a landing page for each unique distribution channel
Click on the "sources" report to track channel effectiveness and attribution
For marketers using Privy across multiple campaigns, be sure to name your channels consistently across each campaign. That way your insights page will properly reflect channel effectiveness over time, across all campaigns. That's how you really begin to understand the ROI of your marketing channels.