We've talked a lot about the importance of having a mobile-friendly website, and yesterday, it became even more important with Google's announcement that they will be adding a new “mobile-friendly” label to their mobile search results page.
When you make a Google search, you will now see something like the screenshot below, indicating which websites are mobile-friendly.
This is an important update for two reasons:
- Any site without this new mobile-friendly label is going to jump off of the search results page for all of the wrong reasons: "Don't click me because I'm probably not going to work on your phone!"
- Google is also experimenting with using this mobile-friendly criteria as a ranking signal, which could dramatically reduce the chances of your site appearing in the top half of search results if your site is not optimized for mobile.
This is a good move by Google that will increase the overall experience on the web - and one that shows just how real the shift to mobile is (just in case you didn't believe it!) If you want to make sure that your page meets the mobile-friendly criteria, check out this blog post from Google.