Weather As A Sales Driver [Privy Case Study]

You're not the only one who sees a weather pattern coming and has a little panic inside. When your CFO comes down the hall to tell you there's a storm coming and you need to beat last year's sales, it can be a little stressful. Thankfully, one of our customers is brilliant and has found a smart way to turn storms into opportunities.

MAD Greens, a Colorado-based, Fast Casual brand is no stranger to snow storms. Their marketing director, Lucas, thought of an opportunity: using Privy, he could incentivize former customers to come back to his locations during the storm to offset any weather related losses. He ran a BOGO offer across two storms and here were his results:

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  • Total Active Promotion Days: 7
  • New Email Addresses Acquired: 785
  • Redemption Rate: 30.46%
  • ROI: 138%
  • Total Incremental Transaction Volume: 5.4%

To learn more about how Privy can help you turn storms into opportunities, sign up for a free demo here.