Acquiring New Customers from Digital Media

Both our clients and brands everywhere are interested in using digital media to win new customers and increase their customer count. They always ask us which channel is most successful - we looked across every promotion that has ever been run through our system to answer the question.

new_cust_acquisition.png

Your website is your greatest source of new customers - over 50% of total new customers acquired came from a business's website.

Email, interestingly is an incredibly powerful way to win new customers. When you send an email blast, consumers forward that message to friends, family members and co-workers they think might care about it. BUT, if you don't have a way to collect contact information from those new people, you don't benefit (hint: Privy can help).

Lastly, social media generates some new customers though many customers who sign up for promotions found on social media tend to have already been customers. 

Interested in acquiring more new customers? Grow your email list with website widgets and mobile landing pages from Privy. Sign up free at privy.com/beta