In the restaurant world, Fast Casual & QSR brands face very different marketing challenges than Casual Dining establishments. When people decide to go to Fast Casual & QSR restaurants, the decision seems to be more impulse-driven and influenced by convenience...they are hungry, there something makes them think of that brand and they go there because it's close by. What's most interesting is that our data proves this exactly:
One of our customers, Sa Pa, is a fast-casual Vietnamese concept, with downtown-focused locations that are particularly busy during lunch. They have been using Privy to grow their customer database and drive sales - I bet they didn't expect that a whopping 70% of all redemptions to pass through their system would happen on the SAME DAY as people signing up for them.
What is perhaps more remarkable is that 100% of all redemptions to come from social media (Facebook or Twitter) happened on the same day.
This may mean that customers who follow Fast Casual brands on social media are much more likely to be influenced and driven in-store from social media channels.
Has your marketing team seen the same trends? If your team is struggling to produce these types of insights and results, get a free of Privy and learn how it can help you gather the information necessary to get a precise understanding of which digital marketing investments are actually paying off.