4pm Is Hot

A lot of our clients ask us when during the day consumers are most likely to engage with their brand. The short answer is 4pm:

Consumers engage with brands the most at the 4pm hour.

Consumers engage with brands the most at the 4pm hour.

The longer answer is that consumers interact differently with your brand throughout the day. Privy measures when consumers sign up for promotions across various channels and when they spend money in-store. If your goal is to acquire customer data and drive sales 4pm is your target time.

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