Grow Your Database by 180% in 7 Months [Privy Case Study]

Stone Hearth Pizza wanted to collect data on new customers and drive them in-store.  They used Privy to publish monthly specials on their website which only new customers could sign up for. 

Stone Hearth Pizza dynamically publishes promotions to their website with one click of a button.

Stone Hearth Pizza dynamically publishes promotions to their website with one click of a button.

Each month, they published a new special that they had planned earlier that year. Some of their promotions include Free Order of Parmesan Bread with the purchase of an entree, Half Price Pizza and $2 Off Any Pizza.

By publishing a promotion only to their website and restricting who could sign up for it to new customers only, Stone Hearth could limit their promotional exposure while also driving in-store sales. In just 7 months, they grew their database by 180%. 

Their database of new customers only grew by 180% in just 7 months and their website drove 72% of all sign ups.

Their database of new customers only grew by 180% in just 7 months and their website drove 72% of all sign ups.

Of the hundreds of incremental transactions they drove, 72% came directly from their website. 

What percentage of your contact growth comes from your website? How many incremental transactions from new customers did you get in the last 7 months?

Grow your email list with website widgets and mobile landing pages from Privy. Sign up free at privy.com/beta