Stone Hearth Pizza wanted to collect data on new customers and drive them in-store. They used Privy to publish monthly specials on their website which only new customers could sign up for.
Each month, they published a new special that they had planned earlier that year. Some of their promotions include Free Order of Parmesan Bread with the purchase of an entree, Half Price Pizza and $2 Off Any Pizza.
By publishing a promotion only to their website and restricting who could sign up for it to new customers only, Stone Hearth could limit their promotional exposure while also driving in-store sales. In just 7 months, they grew their database by 180%.
Of the hundreds of incremental transactions they drove, 72% came directly from their website.
What percentage of your contact growth comes from your website? How many incremental transactions from new customers did you get in the last 7 months?