Holly Cleaners is a multi-location dry cleaning company based in Massachusetts. They use Privy to help acquire new customers and get their existing client base to try different services.
Acquiring New Customers
Through Privy, Holly Cleaners is able to distribute offers to their website without touching code or even contacting their IT department. As you can see below, Holly published an offer for 20% off dry cleaning on their website with a slick, beautiful design:
They restricted this offer to first-time customers only, ensuring that only people new to the business can take advantage of this special deal.
Cross-Selling Existing Customers
Holly Cleaners had previously been distributing print coupons to their existing customers, but had no way easy of measuring the effectiveness of those print coupons.
With Privy, Holly can easily distribute any coupon online in a way that gets measured and reported in real time. Holly is able to track how many consumers click to view their promotion and, most importantly, they can track how many consumers sign up for that promotion and how many of them actually spend money in-store, so they can understand exactly the ROI of any given promotion.