Chicken N Rice Guys is fast-growing fleet of food trucks in the Boston area who totally get social. They wanted to test a new location in Cambridge and needed to drive additional traffic there to make their sales a success. Their strategy paid off huge.
First, they wanted to see if running a high margin, low value promotion would be effective. They tested giving away a free snack size order.
Then, they posted on social media and told their followers that it would be valid if their Facebook post hit 100 likes. Interestingly, they didn't have a way to block that, but look at what their customers did anyways.
The results of the campaign were awesome: in just 2 days of publishing, they collected 72 new email addresses and had a 65.8% redemption rate on their campaign...ALL from social media.
Needless to say, they will be returning to that location again.