Today, Facebook made a post on their blog addressing the recent buzz and complaints around the reach decline of organic posts. For a while, marketers have been suggesting that Facebook is diminishing organic reach as a way to encourage brand marketers to spend money boosting posts. According to today's announcement, Facebook is denying that to be true.
Two reasons your Facebook organic reach is declining:
- There is a ton of content posted to Facebook. Depending on how popular and active you are on the network, when you login you technically could see anywhere between 1,500 and 15,000 posts. That's a ton of cute baby photos. As a result, posts are arriving and disappearing from your feed faster.
- The News Feed algorithm has changed. Facebook is super focused on identifying content they believe is relevant to you. So when you login, they'll remove "spam" and focus on 300 of the 1,500 posts they could be showing you. That means users will typically only see about 20% of the posts that are happening at any given time.