How To Calculate The Value of Your Email Database

An email database is invaluable - necessary for almost all businesses. Specifically, how valuable is it? We'll teach you how to value your email database (or, just download our free email database value calculator).

We've already covered how to calculate the value of an email address. Calculating the value of your full database is easy. Multiply:

Value of an email address per blast ($.21) * Participation coefficient (3) * Size of database (60,000) = $37,800.

Very simple! Your turn...how much is your email database worth?

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