So, it turns out our product is even better than we expected. One of the features we offer is automatically generated landing pages so marketers can track a new promotional campaign from any online channel with ease. What's impressive is that these landing pages work REALLY well.
Over 3 months and thousands of conversions, our landing pages converted 34.92% of visitors from a variety of channels. As a basis of comparison, data from landing pages hosted on Kickoff Labs suggest that:
- 5% is bad
- 10% is OK
- 20% is ideal
- 30% is ahead of the curve
Looks like Privy landing pages are killing it.