"Last week, Kim Matlock, Senior Director of Digital Marketing and CRM for Hard Rock Cafe, joined Ben Jabbawy, CEO of Privy, at the Growthbeat conference last week in San Francisco. As Venturebeat described:
"When Hard Rock Cafe‘s Kim Matlock decided to use Privy’s marketing tools, she wanted to track the conversion rates of her digital advertising. But what is she found instead was that her Facebook ads had a 15-fold return on investment — and that her digital advertising agency’s numbers weren’t adding up."
They went on to explain that "Privy has helped her nail down exactly how effective her advertising and promotions are in driving revenue [to] her company’s restaurants, hotels, and casinos."
See more of the interview here.