For National Pizza Month we want to share the two things every successful Privy pizza customer does that sets them apart when it comes to collecting more email addresses and increasing in-store sales.
1. They have a Long Running Offer on their website.
A long running offer is typically a small, complimentary item in exchange for an email address. This can be anything from a high margin, low cost item like a fountain soda, to a branded t-shirt, sticker or wristband.
Crazy Dough Pizza uses the Long Running Offer of "2 slices for the Price of 1"
With long running offers like these, Crazy Dough’s has grown their email database by 13% in just 6 months! The offer lives on their website, with the goal of converting high intent web visitors into new email addresses - and ultimately in-store customers. Why? Website is by far the number one source of new customers and new email addresses.
This offer can also be distributed anywhere across the web, but it’s typically used as a hook in places where high-intent customers tend to hang out, like Yelp, Trip Advisor, Urban Spoon and more.
2. They use multiple channels to distribute Limited Time Offers.
The goal of a Limited Time Offer is to drive repeat business and really boils down to this question as a marketer: “what’s the call to action/trigger that’s going to get someone to come in-store?” This can be anything from a new menu item, a monthly special, or holiday.
Limited Time Offers are typically distributed everywhere, whether it be on Facebook, Twitter or geo-targeted ads. And the best part is, one of the most powerful drivers of repeat business is right under your nose: your email list. Just like website is the number one channel for acquiring new customers, email is best for getting people to come back.
And with the long running offer constantly adding new email addresses on your website, there’s a snowball effect: potential audience of people to reach with a Limited Time Offer grows every day.