What type of Facebook Post is best for your brand?

Ever feel like your Facebook posts don’t get many likes? Ever wonder why?

Every time one of your fans logs on to Facebook they have an average of 1,500 new status updates, photos, and more to look at. And thats just an average. Some users have over 10,000 posts to look through.  

Now that Facebook has announced they will block like-gating in an effort to prompt more organic connections (and generate more ad sales?), marketers are forced to rethink how they should engage consumers on Facebook. With over 1 billion active users on Facebook your message gets easily buried, rarely reaching even a tenth of your fans. Of course there are solutions to get your posts seen more and increase your likes. Here are the three different ways to reach people on Facebook so you can increase likes and get more activity on your page:

1. The Organic Post

The organic post is the most basic post and is entirely free.  While this post typically reaches only 5-12% of your fans, it is still effective in reminding people of your brand. Be sure to research ways to make your organic posts as engaging as possible so they reach the maximum number of people Facebook will allow.

Organic posts reach an average of 5%-12% of your fan base.

Organic posts reach an average of 5%-12% of your fan base.

Boosted posts allow you to reach more of your fans, friends of your fans and local consumers.

Boosted posts allow you to reach more of your fans, friends of your fans and local consumers.

2. A Boosted Post

A paid boosted post spreads your message to a larger group of your fans and their friends. With this post you have two targeting options: traditional audience targeting (demographic targeting) or a wider outreach to fans and friends of fans. Anywhere from 32-50% of your fans will see your post. Depending on the content, engagement and how much you pay Facebook your message could reach more fans.

Facebook Ads allow you to target consumers based off of location, interest, device or demographic information.

Facebook Ads allow you to target consumers based off of location, interest, device or demographic information.

3. Facebook Ads

Facebook ads are the final way to get your message out. Similar to a boosted post, you decide the demographic you wish to target. Your message shows up not in the news feed but right beside it. This is the most expensive post form but it does reach significantly more people than an organic or boosted post.

These three post techniques can increase your likes and page activity. What’s key is testing out all three - form a hypothesis and see what works. Also think about timing-keep in mind these additional facts:

  •     Most people check Facebook at noon on weekdays
  •     Facebook’s highest traffic days are Thursday and Friday

The type of post certainly matters as does the content. Remember Facebook pushes out popular content so the more likes and comments your post gets the more people will see it. But how do you make engaging posts people will respond to?

Want to measure and compare which Facebook actions deliver the most number of sales for your brand? See how Privy can help.