Retail continues to shift budgets to digital: $12B in 2015

In 2014, retailers in the US spent over $11 Billion dollars on digital ads. Considering ecommerce represents ~6% of retail, thats a significant amount of money spent to drive foot traffic into brick and mortar retail stores.

eMarketer data highlighting US retailer digital ad spend and growth.

And the trend is only growing, as more retail brands shift their budgets from traditional media to digital media, eMarketer estimates that by 2018, retailers in the US will be spending over $17 Billion on digital ads. 

For the full report, click here.