Facebook Launches Hyper-Local Advertising to Reach customers in a Radius Around your Business

With effective advertising, targeting is everything. And with Facebook's massive mobile adoption, they're rolling out a powerful new advertising product for retail businesses. It's called "Local Awareness Ads". We highly recommend you give it a shot.

Here's how it works:

  1. Enter your business address

  2. Choose a budget

  3. Choose a distance around your business

  4. Upload some compelling text and a photo 

And just like that, you've got yourself a highly targeted ad around your storefront. Super simple, and available to local business owner or multi-unit marketer. You can even choose the right call to action to match your needs (get directions, sign up for an offer, learn more, etc).

You can do similar without paying for any ads, as we discussed earlier, but this new ad product enables you to center around your physical business address, not just specific zip codes. This is a pretty unique opportunity. If you want our help executing these campaigns, and connecting them to your Privy campaigns, don't hesitate to reach out.

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