Historically, the value of a customer email, or lead's email address, has been limited to your success in getting high open rates and click throughs on your email newsletter campaigns. With the explosion of retargeting technology, all of that has changed. In addition to simply emailing your customer base, you can now use retargeting technology to present those leads and customers with paid advertisements on desktop, mobile, social and search.
Today, we're proud to announce our partnership with AdRoll, the leading retargeting solution for small businesses.
With this latest integration, Privy users can grow their email list using our suite of tools, then sync contacts directly to their Adroll accounts for a seamless customer acquisition > retargeting process.
By syncing Privy to Adroll, you'll be able to target paid ads to all your new contacts across Facebook, Twitter, Google, Apple iAd and millions of websites.