The original version of Privy was built for businesses with a physical presence, running a promotional offer, and using only a banner display. We integrated with two services: Mailchimp and Constant Contact.
Today we support tens of thousands of businesses running all kinds of campaigns, and connect to dozens of services as diverse as Slack, Google Analytics, and Adroll. Along the way, we added features to support new scenarios and use cases, reorganizing things occasionally to keep it all manageable.
Somewhere along the way, things gradually became more cluttered than we would've liked, and we've received feedback that behaviors could be difficult to understand and control. That's why we're introducing the largest update we've ever released today, packed with dozens of improvements large and small.
Our rationale for this refresh was driven by two major themes: visibility and control. One of the clearest messages we heard from customers was how frustrating it was to have to start over when a setting like "campaign type" locked other settings that couldn't be changed. So starting today, campaigns no longer have an immutable type, and you'll never be stuck with a choice you made earlier that can't be undone.
We're also changing and removing many settings that cause hard-to-predict ripple effects, especially if they aren't immediately visible. An example: in the old dashboard, "custom restrictions" would show up in banners, autoresponder emails, and landing pages simultaneously (and couldn't be turned off). Now you can design the look and content of each display format separately, with less guessing and fewer hardwired settings.
It goes without saying that we've worked hard to test this update and ensure that it's a bug-free experience, but we can't catch everything. The team will be happy to help you find your way around, log new issues, as well as hear your feedback on the new experience – just find us on live chat! We've also updated our documentation to reflect the new changes.
This update also lays the groundwork for new features over the coming months - we're excited to share them soon!
The Privy team
Given the number of changes we rolled out, we'll be hosting and recording a webinar walking through the updated product. Click below to reserve your spot.
Below you'll find a summary of all changes. We suggest you visit our product documentation, which is now fully updated to reflect the product refresh.
IMPORTANT! These changes could affect your existing campaigns:
- New default popup style and default corner tab. This will take effect unless you have previously edited the default popup for your campaign.
Campaign title, description, and custom restrictions no longer dynamically update across all displays. When making changes to your campaign you will need to update each individual display as you see fit.
We've made some modifications to the default autoresponder email and reminders. This does NOT apply if your email has already been customized.
“After signup message” now appears in emails by default, whereas they used to show only under specific combinations of settings.
Embedded forms may change slightly in appearance. Edit its appearance in the new dashboard. You will likely need to set your form size again through the Privy dashboard, as embed tag attributes are no longer used when determining form sizing.
All campaigns can now validate “one per customer”, “first time only,” and “signup supply limit.” Breaking any of these validations will result in a contact being blocked from signing up.
All campaigns can now be scheduled to start and end on a fixed schedule, or run indefinitely.
All campaigns can now take advantage of customizable autoresponder emails!
Improved customization for autoresponder emails. For even more control over emails, upgrade to the commerce plan or above.
Campaign title and description are now only shown internally in the dashboard, not to consumers. Displays will no longer automatically inherit these values.
Can now add and remove displays for campaigns as needed.
Can now add POS code and redemption labels for in-store redemption.
All display types - embedded form, landing page, banner, and popup will use the same thank-you page design for a campaign (with optional confetti!).
Previously, certain thank you pages were auto-generated for some displays, but not others.
Improved form builder drag & drop user interface
Added new field type: Static hidden fields. Use these fields to tag contacts with static data (such as "Contact came from Privy") and automatically pass that data along to your email service provider when syncing. Dynamic hidden fields (like current URL of the user) are coming soon.
Name field can now be made optional.
TARGETING AND TRIGGERS
Can now trigger popups and banners after the user scrolls a certain percentage of the way down the page.
Vastly expanded customization options for Banners, Landing Pages, and Embedded forms.
Can now change banner, landing page, and embedded form colors, as well as freely add fully customizable text elements (color, font, size, etc.) with markup.
Can now add arbitrary resizable images to landing pages.
For popups and banners, you can now configure tab position on mobile devices: top, bottom, or no tab.
Added support for links and link buttons (available in popups, landing pages, and thank you pages).
Added support for buttons that close a popup.
Added support for centering and duplicating elements, and undoing element deletions.
Added better live campaign preview on any website with your Privy code installed.
Can now hide designer sidebar for a wider preview of your display.