Ivory Ella is a clothing company committed to saving elephants from poachers.
The 5 founders took notice of the world's love for elephants, and were inspired to build a company whose central mission is to save the elephants. By selling a beautiful clothing line, of which every piece features an elephant, they are able to donate 10% of every sale to the Save the Elephant organization.
Approach to List Growth
With such a mission driven culture, Ivory Ella's interest and reasons for growing an email list are unique. As a business, they're trying to build a database of high intent customers to drive sales, yet being mission driven, they're also trying to raise awareness for their cause.
That's why they turned to Privy to grow their list, and started their first campaign just one month ago.
Using Privy to grow the Ivory Ella email database
They have made use of an array of Privy’s features that have translated well to both new email sign-ups for their Privy campaigns, as well as sales.
With a focus on user experience, Ivory Ella’s campaigns are simple, with a demonstrated understanding of their visitors. Their targeting approach has rendered much success, by configuring their popup campaign to appear only to users who have been to their site less than 2 times; making sure that customers won’t come across a popup every time they visit the site.
Incentivizing first time visitors with a welcome offer
Since they are targeting new visitors, they wanted to experiment with accelerating conversions with the promise of a small, 10% coupon code, that they reveal after the visitor registers their email. Remember: with high intent traffic, it doesn't take much to incentivize conversions.
And after a visitor registers, the coupon code surfaces immediately, without having to check their email. This keeps them on the Ivory Ella site through the entire experience.
One month, and 80,000 new subscribers later
In the first 30 days of implementing Privy, Ivory Ella has converted 13% of their first time web visitors into subscribers. All in, this has added over 80,000 new email subscribers, and driven over 12,000 purchases. Not bad for one month!
With all the collected email addresses, Ivory Ella has done a great job connecting with their subscribers using follow up campaigns through Mailchimp. This is the perfect channel to send newsletters about their progress with both the brand and it’s partnership with Save The Elephants.
"Privy is an excellent, cost-effective solution to help you collect and communicate with subscribers in a way that is conducive to a positive user experience."
- Ryan, Cofounder of Ivory Ella
Are you a mission driven business? What are you doing for email capture? Share your insights in the comments!