Whiteboard Wednesday: What is a Cart Saver?

Hey everyone! On today’s episode of Whiteboard Wednesday, we’re going over a Privy campaign type that will really drive your sales to next level: The Cart Saver. Check the video below or keep reading for a full transcript:




As an online merchant, there is nothing more frustrating than knowing that someone has added products to their cart, made it all the way to checkout...but then they decide to walk away without buying.

And that’s pretty common. On average, 75% of carts across the globe are abandoned.

Cart savers serve up a last minute message to your customer as they go to abandon their cart, while they’re still on your site,  giving them a moment to pause or an offer to sweeten the deal if they complete the purchase right now.

How this works is by combining an exit-intent trigger, which means the pop up will appear as the mouse hovers over the “x” tab in the browser, with targeting for only checkout and cart pages.

To make these even more powerful, you can add additional levels of targeting to your cart saver, such as cart value targeting. Think about different offers and messages based on the value of the sale they are leaving behind.

Cart savers are a really powerful way to drive revenue without a ton of effort. They:

  • Help you gain email addresses to slowly warm up shoppers that might not be ready to buy just yet.

  • Save 10% or more carts before they leave the site and abandon, according to our customer data

  • Work in tandem with your cart abandonment email program to make sure you make the most out of every customer

Now you know! Tune in for future episodes of Whiteboard Wednesday where we’ll talk about other types of campaigns you might want to try.

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