Ever wonder what to do with all those old, nostalgic tshirts you have lying around?
Project Repat is a Boston based company that creates personalized quilts made of all your upcycled t-shirts. The shirts are all manufactured domestically, and the idea stemmed from the realization of how far t-shirts travel around the world, through different organizations, from both for-profits and non-profits. The founders, Nathan and Ross, are incredibly sharp, and have built an incredible business with a no BS attitude.
As you might imagine, we were honored when they chose to work with Privy as their list growth solution.
Approach to List Growth
When Project Repat first started using Privy, they were well aware of the MASSIVE impact that automated emails were having on their business. They had been using Klaviyo to send a series of drip emails to their subscribers. The thinking was that if they could tell the Repat story over the course of several emails, in a few weeks time, they could strike a chord with one of the emails, and drive that subscriber to their first sale.
And that was working incredibly well. This process, combined with some facebook ads, and other techniques, helped Project Repat get to $4M in sales. But they wanted to do more, faster, especially after seeing the success with the email list they had. They wanted to grow it smarter and faster.
Since coming to Privy, Project Repat has done an outstanding job of accelerating their list growth, particularly through their Abandoned Cart audience targeting.
In addition to both mobile and desktop specific welcome offers,targeted to first time visitors, Project Repat also uses Privy for abandoned cart recovery popups. What they’ve done is targeted a campaign to display if a user adds an item to their cart but then goes to exit the site without completing that purchase. The campaign is triggered and offers them a 25% discount if they complete the order right now, enticing the user to stay and complete that specific transaction. Brilliant.
Traditional Approach to Abandoned Carts
The traditional approach to abandoned cart recovery is to send an email to the visitor who has not completed their purchase, assuming you actually have their email address in your system. What Privy offers, and what Project Repat has had success with, is targeting the customer directly on their website with a pop-up campaign, all before they even leave the site. They of course also have the Klaviyo cart abandonment emails at play, and have since added Privy to save more visitors from moving to that next phase of the abandonment funnel.
Setting up a Cart Abandonment Popup with Privy
Using the Audience Targeting feature, you have the ability to trigger a campaign for specific URLs within your site, among many other targeting conditions. You can manipulate that trigger so that it will appear on URLs that have specific keywords/phrases, and in Project Repat’s case, they’ve made the campaign pop up (with exit-intent) on pages that have the words “cart” and “checkout” on them. So basically, the campaign will appear only when a user has actually added a product to their cart but then goes to exit or abandon Project Repat’s site before reaching the purchase processing, or confirmation page. A true abandoned cart popup.
6 months in, Project Repat is saving 5% of abandoned carts, and has added 84,000 new email subscribers
Boom! Think about that for a second. They have “unlocked” an additional 5% in transaction volume, simply by properly timing and targeting a popup to save more visitors from abandoning carts. Not bad!
On top of that, Project Repat has added over 84,000 subscribers through their targeted Privy popups, and driven over 6,500 transactions from these new subscribers.
Do you have any success stories around cart recovery or ecommerce marketing? We'd love to hear about them in the comments!